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Chris Lewis, vice-president of Microsoft's Interactive Entertainment Business for EMEA, is retiring from the company this year, MCV reports. Joining Microsoft UK in 1989, Lewis spearheaded the company's Specialist Center reseller program in Europe, and later served as the company's regional vice-...

February 15th 2014 at 5:00am 0 Comments
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It's the question every potential buyer wants to know: Will Microsoft respond to Sony's $50 PS3 price cut with an Xbox 360 price cut of its own? After all, it didn't take long for Microsoft to match the lower price of Sony's PS3 Slim, first unveiled at Gamescom two years ago. But over a week in a...

August 24th 2011 at 10:00pm 0 Comments
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Thanks to Kinect, the Xbox 360 is enjoying an extended lifespan (we're required by law to joke here that it's the second or third lifespan for many of your non-slim Xboxes). Microsoft's VP of Interactive Entertainment Business for EMEA, Chris Lewis, told MCV, "We see it as about halfway through."...

June 24th 2011 at 11:30am 0 Comments
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David Gosen has left his post as Microsoft's VP of Strategic Marketing for EMEA territories, two years after being brought on to help expand Microsoft's foothold in Europe. The former I-Play CEO and managing director of Nintendo Europe plans "to explore new opportunities outside of the company," acc...

April 15th 2010 at 1:15pm 0 Comments
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While reports circulated last week that Project Natal would launch sometime in November 2010, Xbox UK boss Neil Thompson says the details were only rumors. Speaking with Eurogamer at a launch event in London for the console's new social media applications, Thompson said the rumors "weren't accurate...

November 17th 2009 at 7:15pm 0 Comments
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The Xbox 360 has reached a milestone in Europe, having recently surpassed nine million console sales in the region. Microsoft's Chris Lewis confirmed the figure to MCV, stating that the console now has "about 27 per cent of the current share of the console market." For those of you keepng score at...

August 14th 2009 at 3:30pm 0 Comments
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If you were holding your breath for Microsoft's response to the PlayStation 2's recently announced $99 price point, it's now safe to exhale -- Microsoft vice-president of interactive entertainment business Chris Lewis recently issued a calm, cool and collected statement regarding the discount, stati...

March 31st 2009 at 5:12pm 0 Comments
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Speaking to GI.biz, Chris Lewis, VP for Microsoft's Entertainment and Devices division in Europe, managed to put a positive spin on used game sales. Typically maligned by the industry for hurting sales of new games, Lewis noted that used games offer gamers the opportunity to play games they might no...

February 24th 2009 at 4:00am 0 Comments
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"Self-defence!" it'll claim, noting how people simply wouldn't "stop pressing my buttons." Also, the European Xbox 360 can talk. No wonder it's managed to "hit" 6 million people, a figure which Microsoft's Chris Lewis, Vice President of Interactive Entertainment Business EMEA and apparent violence...

September 22nd 2008 at 6:40pm 0 Comments
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Head honcho of Microsoft Europe was quick to put down the Wii in an interview with GamesIndustry.biz recently. He is of the mind that success in the mass market is determined less by gameplay and more by other factors. The way we've always seen it, games define the system.Now that the Xbox 360 appar...

March 20th 2008 at 6:00pm 0 Comments
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Microsoft has opened its doors and brought on former I-Play and Nintendo Europe executive David Gosen to fill the role of Strategic Marketing VP for Microsoft's game business in EMEA (Europe, Middle East and Africa) territories. In his new role, Gosen will focus on expanding the European Market for...

March 20th 2008 at 11:15am 0 Comments
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If Euro Xbox boss Chris Lewis is to be believed, a dramatic consumer shift to digitally distributed media is due to occur "sooner than any of us think." With talks of an Xbox 360 Blu-ray add-on now muted, the manufacturer appears to be distancing itself from the Sony-backed high-def format. "Going...

March 14th 2008 at 2:56pm 0 Comments