Microsoft EMEA VP: Xbox 'about halfway through' life because of Kinect

Thanks to Kinect, the Xbox 360 is enjoying an extended lifespan (we're required by law to joke here that it's the second or third lifespan for many of your non-slim Xboxes). Microsoft's VP of Interactive Entertainment Business for EMEA, Chris Lewis, told MCV, "We see it as about halfway through." He added, "Kinect put a huge shot of adrenaline into the business," likely not referring to last year's infusion of unsold copies of Adrenalin Misfits.

Lewis said that Microsoft deliberately targeted families and younger players with its initial Kinect offerings, and now it's moving more into "core" games. "What you will see is us using Kinect to enhance the experience and not detract from it," Lewis said. "I don't think our core gamers will tolerate anything else from us."