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In many ways adver-games are better than real games, because in playing them you learn something ... about a product. It's like edutainment, but at the end you want to buy stuff. That synergy will be coming to an Xbox Live Arcade near you thanks to Doritos' "Unlock Xbox" contest, which asked gamers...

August 21st 2007 at 8:30am 0 Comments
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Major Nelson is back home from his North American mystery tour and so the Doritos team has now officially announced the five winners of the Unlock Xbox contest. The top five XBLA game ideas can be seen over on the official website in all their glory with winning game ideas including psychedelic effe...

August 20th 2007 at 11:30am 0 Comments
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If you entered your XBLA game idea into the Doritos sponsored Unlock Xbox contest be prepared, because winners will be getting a special visit soon. The Xbox community's very own Major Nelson is off on a mysterious trip around the country on a mission to surprise five lucky Unlock Xbox winners by st...

August 15th 2007 at 5:30pm 0 Comments
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Not only is Doritos sponsoring the Unlock Xbox contest, but they're also rewarding gamers for snacking strong. Through July 22nd, when you head over to Snack Strong Productions and make your way to the Xbox 360 building (stupid flash) you can instantly win an Xbox 360 prize bundle. Heck, you don't e...

July 17th 2007 at 12:00pm 0 Comments
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We advise US Xbox Live members to swim on over to the XBLM to download a few newly free themes and gamer pictures. Discovery Channel is celebrating the 20th Anniversary of Shark Week by giving away a (somewhat bland) shark theme and a set of shark gamer pictures. And what more can we say, they're sh...

July 9th 2007 at 9:45am 0 Comments
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The guys at Penny Arcade seem a little perplexed as to the Unlock Xbox marketing campaign from Doritos. Apparently, putting together a videogame based on a tortilla chip is pushing the envelope for ridiculous ideas, intense experiences notwithstanding. While the idea of getting your Arcade title's c...

June 26th 2007 at 8:00am 0 Comments
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Doritos and video games don't normally go hand-in-hand, especially when the chips make your hands all greasy and stain the controllers. Nevertheless, Doritos is attempting to change that image with their Unlock Xbox contest, which will give snack-fans the opportunity to turn their video game concep...

June 21st 2007 at 6:55pm 0 Comments
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You dream it. We build it. That's the slogan for the latest Doritos/Xbox contest called Unlock Xbox. The contest starts tomorrow and its overall goal is to get users to submit their video game ideas and create one of the coolest games evar! The catch is that your video game idea has to incorporate t...

June 20th 2007 at 12:00pm 0 Comments
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Craftster user Trip_and_fall has made what must be the most charming DS Lite case ever. Or the creepiest, depending on your perspective. On the one hand, it's made out of some old Frito-Lay pajamas. On the other hand, it's made out of old pants. Does that bother anyone else?We'd also like to point...

June 4th 2007 at 4:00pm 0 Comments