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2009 hasn't been the best year for the games industry. Month after month, we hear reports of reduced sales figures, company closures, and layoffs. Things may be turning around, though, as EEDAR analyst Jesse Divnich believes software sales during September 2009 have actually gone up from 2008, the...

5 years ago 0 Comments
October 9, 2009 at 2:00AM
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Three years and $300 worth of price cuts later, PS3 may finally hit the top of the hardware sales charts in America. EEDAR's analyst Jesse Divnich predicts 400,000 PS3s were sold in September, edging out both Wii and Xbox 360 sales (375k and 370k units respectively). It's far from a landslide vict...

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In his latest "debriefing" on IndustryGamers, EEDAR analyst Jesse Divnich suggets that the average score for Wii games may be improving because a significant portion of titles aren't being reviewed. Strictly comparing January to June, in both 2008 and 2009, the analyst group graphed the total numb...

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Yesterday, Electronic Arts CEO John Ricitiello pointed to a downward turn in game sales this summer as a prime culprit in what he called a "discouraging" August kickoff for one of the "highest-rated and best-marketed Madden titles in years." Still, that didn't explain the 42 percent decline in sale...

5 years ago 0 Comments
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Microsoft isn't likely to take today's unsurprising (but welcomed!) PS3 price drop to $299 lying down. EEDAR analyst Jesse Divnich believes Microsoft will follow suit with their own announcement next week, officially killing the $299 Pro SKU and replacing it with a price-dropped $299 Elite model. ...

5 years ago 0 Comments
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Take-Two held a conference call, following the disappointing news of BioShock 2's delay, to update investors on its current financial situation. With BioShock's absence, Take-Two's holiday sales will rely on Borderlands, Grand Theft Auto: The Ballad of Gay Tony and the PSP version of Grand Theft A...

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EEDAR's Jesse Divnich released a Retail Sales Preview for April, containing predictions for hardware and software sales results for last month. It starts on a down note, unfortunately, with a projected decline in software sales of 17%. "We believe the weak retail environment is to blame for the year...

6 years ago 0 Comments
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DLC can expand a game in many ways. Not only can it expand the experience offered by a title, but it can also expand your wallet, take out your money, and place it in the hands of publishers and developers. And, by 2010, EEDAR predicts that "the average AAA title should be able to earn an addition...

6 years ago 0 Comments
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Following up its work with EEDAR on Xbox 360 review scores, Edge has now compiled similar data for both the PS3 and Wii. The idea is simple: Look at every game on each console and find out how many games scored either above 85 or below 65 on EEDAR's review scale. What results is a basic snapshot o...

6 years ago 0 Comments
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One more sign we're moving towards a world where marketing for all media is intrinsically tied together? OTX Research today announced plans for video game market tracking, firing a warning shot over the bows of GameSpot's Trax service and IGN's GamerMetrics, not to mention NPD and EEDAR. Rather th...

6 years ago 0 Comments
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At least that's what John Koller, head of marketing for Sony Computer Entertainment of America, told VG247 earlier this week. "We had our largest sales year ever last year, and we'd look to go about 10-15 percent north of that this year," Koller said of the PSP, citing the upcoming software packs ...

6 years ago 0 Comments
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Citing an Electronic Entertainment Design and Research (EEDAR) report released in the past week, GamesIndustry.biz is reporting today that, while the announcement of Amazon.com entering the used game trade triggered a 13% drop in GameStop stock, "Amazon is of little threat to GameStop's core busin...

6 years ago 0 Comments
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It's the moment we all dread: Opening a carefully wrapped video game gift from a non-gaming relative. The chances that you'll need to hang onto that gift receipt? Astronomically high -- unless they are given explicit buying instructions. Wishing to put a number to the above hypothesis, Edge and El...

6 years ago 0 Comments
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Despite the rallying of software publishers, EEDAR Analyst Jesse Divnich thinks a PS3 price cut won't be that beneficial to Sony in the short term. In his retail sales preview for February 2009, Divnich calls the hypothetical, analyst-expected June price drop "unlikely to propel sales ahead of last...

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The industry analysts at Electronic Entertainment Design and Research recently cast their assortment of oracle bones over some spreadsheets in an attempt to foretell NPD sales figures for the month of February. The firm's prediction is a tad on the grim side -- according to EEDAR, February softwar...

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Market research firm Nielsen estimates that $823 million was spent on video game promotion in the US during 2008. Not bad, considering the region brought in $21.3 billion in sales. Edge reports the numbers come with news that Nielsen is teaming up with EEDAR to more efficiently track advertising d...

6 years ago 0 Comments