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Fitness fans, this one's for you. Nike revealed the new Fuelband SE at a Nike+ event in New York City. Coming in a variety of highlight colors, the device is meant to get users up and moving. The water-resistant device features Bluetooth 4.0 for low-power connectivity, improved LEDs and a re-desig...

1 year ago 0 Comments
October 15, 2013 at 12:15PM
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Not content with its current range of fitness wearables, Fitbit is set to unveil an updated version of its Flex tracking device called the Fitbit Force. As spotted by The Verge, the Force will introduce a number of features that were omitted from the Flex but are present in its popular One tracker...

1 year ago 0 Comments
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Apple clearly loves Nike when there's Nike+ support across many iPhones and iPods, but that affection appears to be growing even deeper. Both 9to5 Mac and AllThingsD report that fitness expert Jay Blahnik, who consulted with Nike during the FuelBand's development, joined Apple earlier this month. ...

1 year ago 0 Comments
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Charles and Kai Huang, founders of original Guitar Hero producer RedOctane, are venturing into another aspect of the physical gaming industry – exercise. Blue Goji is an "interactive fitness company" that aims to make cardio exercise a social experience with games and by tracking individual w...

1 year ago 0 Comments
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Under Armour has always prided itself on the science and technology that goes into its sports apparel. But, let's be honest, the company could spend four times as much on R&D for a shirt as HTC did on the One, and it would still never generate the same fanfare. Sure, a heart rate monitor and a...

1 year ago 0 Comments
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Although more than a few runners track their progress through apps like RunKeeper, it's doubtful that many of them like reaching for their smartphones just to check their pace. Thanks to an updated RunKeeper app, they'll only have to look at the Pebble smartwatch on their wrist. Both Android and i...

2 years ago 0 Comments