game-fuel
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Dr Pepper giving away free EA DLC with every purchase
We can only imagine the planning meeting at Dr Pepper HQ, during which someone shouts "We must garner that critical gaming demographic! How will we ever best something as inimitable as Game Fuel?! It's got 'game' right there in the title!" Instead of copycatting the naming idea, though, Dr Pepper recently detailed an already announced partnership with EA to give away codes for downloadable content. The promotion details lists a handful of games -- Mass Effect 2, Battlefield Heroes, The Sims 3, Spore, Battlefield: Bad Company 2 -- which have "unique DLC" tied to them. Rather than forcing an unknown amount of soda purchases out of its customers, we were told this afternoon by a customer service rep that "Every bottle wins." More specifically, each bottle contains a code that can then be redeemed on the Dr Pepper website, thus allowing participants to choose their system and DLC from an available list. We flatfooted to the local AM/PM and didn't spot the prize-bearing bottles, but we'll update this post with more information as we get it.
World of Warcraft Game Fuel commercial hits the airwaves
People have only been able to get their hands on the WoW themed Mountain Dew Game Fuel within the last couple of weeks (and is only officially supposed to be in stores today), despite the months of hype being thrown behind the product. Throwing more gasoline on the hype-fire comes the new Game Fuel commercial, which you can watch above. Watch it a few times, actually. You may need it to fully comprehend what you've just watched.It's terrible. Nobody who actually plays WoW will find this commercial anything but corny. It's definitely not aimed at us. Or if it is, the people who made it probably... you know, shouldn't have been the ones to make it. And does it frighten anybody else that even though they used two females as the soda-swilling gamers, one of them turned into a dude? I mean, play whatever avatars you want in-game, but there's something disturbing about a pretty young lady hulking out and turning into a bulging green monstrosity. And I'm not talking She-Hulk. I'm talking a throbbing mass of masculine muscle. Augh. I'm not sure I want to let my girlfriend drink this stuff anymore.
Massively refreshing: WoW Mountain Dew now available, with bonus in-game pet
Pepsico announced that its World of WarCraft-branded Game Fuel beverages are available this month, and will be in stores "through the summer." So if you're in the US and want to drink things that are packaged in a bottle with the logo of a game you like on them, head to your local grocery store.To celebrate the launch of WoW Game Fuel, Blizzard will open a site at www.warcraft.com/dew, where downloadable 14-day trials of the game can be found for new players, and a free downloadable in-game pet called a "Battle Bot" can be found for existing players. The Battle Bot has a speaker on the top of its head that constantly blasts guitar solos and the phrase "DO THE DEW!!!" (It doesn't.)Mountain Dew will also give away items like laptops, various peripherals, and Game Fuel-branded merchandise every 15 minutes.
The Queue: I can't help it if it's true
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.Just gonna let this one speak for itself. Oh, and if you want to know what today's obligatory Reading-The-Queue-Music is, it's of Montreal.lgnorman420 asked... "So I've been wondering as my guild has been running through Ulduar about the various machine names one might encounter throughout the game. Mimiron's creation, the V0-L7R-0N combat system or the XT-002 Deconstructor are two examples. Also the mechanical chicken quests back from mid-40s to 50s leveling also come to mind. Do these number/letter codes have any significance or are they just random sequences to give them a machine sounding kind of name?" I don't think there's any naming scheme across the board for robotic things in WoW. How they got their names differs from one to the next. For example, V0-L7R-0N is just a Voltron joke. I don't think XT-002 has any significance except that maybe (maybe) the 2 signifies that he's the second creation of Mimiron that you fight in Ulduar. The second line of defense or what have you. Someone smarter than I am should figure out what XT stands for. The robochickens are named after the zone you find them in.
World of Warcraft and Mountain Dew contest prizes include BlizzCon trips and laptops
Are you desperate for a BlizzCon 2009 ticket? Desperate enough to jump through marketing hoops to get one? Well read on. Massively took a lighthearted jab at the World of Warcraft and Mountain Dew partnership with "WoW in Liquid Form", all in good fun. But the "Choose Your Side" contest they're running this summer has prizes some of our readers may be interested in, given how quickly BlizzCon tickets tend to sell out: all-expense-paid trips to BlizzCon 2009, each valued at $3000. They're giving away one per week through June 19th. It's a trip for two with round trip air and accommodation plus some spending cash thrown in. If you're despondent over being #7585 in line for a BlizzCon 2009 ticket, head on over to the Game Fuel site where you can register and start racking up tokens which are essentially contest entries. Additional prizes they're giving away daily include Razer gaming gear (7 each day, not including the speakers), but there are also Alienware laptops (1 each day) waiting to be snagged. More info can be found in the official rules. One of Azeroth's millions of citizens? Check out our ongoing coverage of the World of Warcraft, and be sure to touch base with our sister site WoW Insider for all your Lich King needs!
Game Fuel pets for all. Sort of.
Worried about your chances of winning one of the battlebot pets from the Game Fuel promotion? Worry no more! Over the weekend, a Mountain Dew representative stated on their forums that everyone who registers and participates in the promotion will get one. The pet is not one of the items you need to win from the tokens we've been grinding RL dailies for. If you don't care about winning the Razer or AlienWare products, you can stop grinding your Badges of Dew.Pets codes have not been distributed yet, so don't panic if you haven't gotten one. Remember that these pets are only going into the game itself as of today, so even if they sent out the codes as soon as you registered, you wouldn't have been able to use it yet. Remember, this is unfortunately a US-only promotion. I can't condone people from other parts of the world trying to work around that, but... you're not going to see me trying to stop you, either. Enjoy your robot, (not really) everyone!
Mountain Dew Game Fuel site launches for reals
Update: This promotion seems to be US only. Sorry, rest of the world. Hopefully you guys will get something like this soon as well. China had a Coke promo, so maybe the EU/Oceania will get a turn sooner or later.The Mountain Dew Game Fuel site is officially live, and we're all free to earn lots and lots of tokens. You'll need to register first, so be prepared to hand over a fair amount of personal information. They want the usual things, like your name and birthdate and home address. If I had to guess, I would say they need all of that for contest reasons. You always need to ask those things so you don't run into any regional legal issues.Now, tokens. How do you get tokens? There's a full list of ways to earn them on the official site (that you need to be logged in to see,) but I can tell you this: Almost all of them involve clicking on some random links scattered around the internet. Watching videos on their site, clicking banners on Facebook, going to their Twitter page, all of that sort of thing. Time to start setting up a Mountain Dew bookmarks folder, folks.There's also an FAQ that confirms one of our suspicions: Yes, a WoW vanity pet is one of the potential prizes you can win. It doesn't state what it is, but we can all safely assume it's the battlebots we posted about previously. Among the potential prizes is a trip to BlizzCon as well, so if you can't afford the trip yourself, you ought to start hoarding tokens.
Mountain Dew Game Fuel website revealed, counting down
We announced Mountain Dew Game Fuel quite awhile ago now, but it wasn't until recently that we've seen the official Game Fuel website. As you can see in the picture above, when you visit the site you're greeted with a countdown. The countdown says you can 'start earning tokens' when the countdown hits 0, which I assume means we'll be able to get our grubby nerd hands on the soda itself in just under 9 days. Unless they have some odd, magical way of gaining tokens beyond buying and drinking Game Fuel.Players with any interest in PC gaming or WoW swag at all will be pretty impressed with who they have on board for the prizes they'll supposedly be giving away every 15 minutes. J!NX handles most of the official WoW clothing, and Alienware... well, I've never actually used an Alienware product, but at least their stuff looks cool. That's a good thing, right?So far there's no evidence of those battle bots we saw being attached to the Game Fuel at all on that website, but there's that whole convoluted saying that's become so cliche over the years. The absence of evidence isn't evidence of absence. We don't see it yet, but we may yet see it.[Thanks, Jeztur!]
New in-game battle bots connected to Mountain Dew?
Yesterday MMO-Champion posted a few new finds in the patch files. Namely a series of "Battle-bots" which act as a mini-pet. There's not many details as to what exactly they are or what they do, but it does look like there are several abilities we'll be able to control.Here's where it gets interesting. One bot state is blue, and one bot state is red. These blue and red colors match up pretty darn close to the Mountain Dew product that's on the horizon. Take a look after the break for side-by-side comparisons.But wait, there's more.
The Queue: Mercenaries
Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.Today's edition of The Queue is nice and lengthy again, after a spree of shorty-shorts. See, good things happen when people actually ask questions! Although since it's being posted so late in the day, I bet Adam will have trouble again tomorrow. Do him (and yourselves) a favor: Ask Adam a bunch of completely absurd questions so he has something to write for all of you tomorrow!Airleagan asked... "In the Ulduar Cinematic, the Horde and the Alliance both reject the idea of going into Ulduar, yet the players go into Ulduar and are on the Factions of the Horde and the Alliance, Why do we not Listen to our leaders or do they even matter because it seams the Horde just does whatever they want no matter what Thrall says?"
World of Warcraft in liquid form
Frigid night breeze sweeps through the Blizzard Overlord's grand chamber atop the highest tower of his headquarters, but he remains unaffected by the cold -- or anything else -- since his recent ascension to MMO godhood. The dark castle spans miles in every direction, built with the dedication and gold of millions of the Overlord's followers, tastefully decorated with the finest objects the world has to offer. He sits upon his throne, admiring the new gauntlets of his black, impossibly dense armor, forged from the souls of the faithful and the unbelievers alike -- the very image the Lich King was patterned after. A homage to his greatness. Pondering said greatness, he barely notices a panting, scraping sound as his Minion enters the grand chamber, taking a good three minutes to cross the vast room and reach the base of the Overlord's throne. The Minions dares not look his master in the face, genuflects and awaits the inevitable orders. Blizzard Overlord: Minion! Report! What is the state of my World?Minion: The MMO world is yours, my lord. World of Warcraft remains unassailable, and we claim more souls with every passing second... *hesitates a moment* Although there is the probl--Blizzard Overlord: Massively! Is it Massively again?! Are they still harping on the impediment to my Wrath in China? *telekinetically hurls a ridiculously valuable 19th century ottoman across the room, which splinters against the wall* I can suffer their existence no longer. Execute them -- burn their faces first -- and melt the servers down into tombstones. Monuments to their heresy. And don't even think of mentioning Germany!Minion: It shall be done my lord. I do, however, have a suggestion for how World of Warcraft can transcend all borders and appeal to gamers and non-gamers alike. If I may?Blizzard Overlord: You may proceed. Minion: You could co-opt the power of a multinational beverage conglomerate and tie World of Warcraft into that basic human need: thirst. No one will be able to resist the thirst for WoW. In time, the need to satisfy both intrinsic human needs will be intertwined.Blizzard Overlord: An excellent suggestion, Minion. However, I do not want my legacy tied in with any simple (scoffs) cola. I will force Mountain Dew to carry my banner to the non-MMO masses, under the guise of "game fuel."
Mountain Dew forms an Alliance with World of WarCraft
Do you miss Mountain Dew Game Fuel? Or are you a WoW player jealous of the attention Pepsico lavished upon Halo players? Perhaps you plan to be really thirsty at some unspecified point in the near future. If any of these conditions describe you, you'll be very happy about this news! This summer, Mountain Dew (which we refuse to call "MTN DEW") is launching two limited-edition World of WarCraft Game Fuel beverages: "Wild Fruit" flavored Alliance Blue, and "Citrus Cherry" flavored Horde Red, which, WoW Insider notes, is the original Halo 3 Game Fuel! The exact release date has yet to be revealed -- we'll have to distract ourselves with regular Mountain Dew, and the thrilling, extreme-sports-filled lifestyle that comes naturally to Dew drinkers, until then.[Via WoW Insider]
World of Warcraft Mountain Dew coming soon
Ladies and gentlemen, I am honored to bring you the single greatest news WoW Insider has ever covered in the history of Warcraft. Behold! World of Warcraft Mountain Dew!Okay, okay, so it's not that amazing, but it's still pretty awesome. Soda (pop, whatever) is one of my few vices, and I have this strange fascination with trying out all of the new and exciting flavors that soda companies put out over the summer months. Do you remember 7Upside Down that 7UP tried a few years ago? dnL? No? I do. It was delicious. This? World of Warcraft Game Fuel? It, too, will be delicious, just like the Halo Game Fuel that came before it.Release dates or availability hasn't been shared yet, the official World of Warcraft website states they'll announce that sort of thing at a later date, but they do have the flavors listed! There will be two of them, one for the Horde and one for the Alliance. The Horde's Game Fuel will come in Citrus Cherry, and the Alliance's Fuel will be Wild Fruit flavored. The Horde's version sounds a little too Code Red to me, so I think I'll give the Wild Fruit a whirl first.Truly, we live in a great age.Edit: I am a fool. A foolish fool. The foolishest! I just looked it up, and the Citrus Cherry flavor isn't Code Red at all. It's the same flavor as the Halo Game Fuel. For the Horde!
Fanswag Weekly: Halo 3 LE and Game Fuel winner
Here we are again with another winner of yet another fabulous prize. In case you missed it, last week we put up a copy of the Halo 3 Legendary Edition and a Game Fuel prize pack for your winning pleasure. And now, it's time to announce the winner, so let's get to it. The winner of the Halo 3 Legendary Edition and Game Fuel prize pack is ... FDread! Congratulations, your prize will be winging its way to you any moment.As usual, we ask that you try not to mope too much if you didn't win. After all, we'll be giving away a new prize this Wednesday. Keep your eyes peeled, enter the next giveaway, and you just might win.
Last chance: win Halo 3 Legendary Edition and Game Fuel
This is it folks. You have precisely one hour to enter our Halo 3 Legendary Edition and Game Fuel giveaway. If you have not already done so, get to it already! You could win the Halo 3 Legendary Edition! And Game Fuel! Do we have to say anything else? Oh, yeah, we do actually. If you'd like to enter, head over to the official giveaway post and follow the ultra simple instructions. There, now do we have to say anything else? We think not.
Fanswag Weekly Reminder: win Halo 3
Hey kids! Just a quick reminder that our first Fanswag Weekly giveaway is still underway. For our first giveaway, we're giving away a copy of Halo 3 and some Game Fuel swag to boot. If you haven't already, be sure to submit your entry on the official giveaway post. Remember though, you can only enter once, so stay far, far away if you already have. As for the rest of you: get to it!
Game Fuel Dew is really, really expensive
The mysterious and oh so refreshing Halo 3 Game Fuel Mountain Dew that we saw at last week's LA event has hit eBay and is fetching a pretty high price tag. Up for auction is one can of limited edition Halo 3 Mountain Dew featuring Master Chief's handsome mug and is currently sitting at $20 or roughly $2 a sip.Yes, it is one expensive can of Dew, but it has yet to be opened, so that should add some value ... right? Or you could be money-smart, wait until the Halo 3 Dew hits retailers later this August, and for the same price you can buy a few cases to share with your friends. We're going to go with option two.[Via Digg]
Halo 3 Dew coming in August [update 1]
The marketing machine is shifting into first gear this August with the release of a Halo 3 branded Mountain Dew called Game Fuel. Advertising Age dug up some news on this "limited edition" drink, finding that its Brute plasma rifle red contents are packed with more caffeine than regular Dew to keep you awake during those long gaming sessions. This supposedly cherry citrus Halo 3 Mountain Dew will only be available for three months, so stock up when August comes around.Update 1: Check out more Halo 3 Dew photos over at Lamma's Game Console forums.[Via energy fiend, Thanks Scott]
