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We can only imagine the planning meeting at Dr Pepper HQ, during which someone shouts "We must garner that critical gaming demographic! How will we ever best something as inimitable as Game Fuel?! It's got 'game' right there in the title!" Instead of copycatting the naming idea, though, Dr Pepper r...

January 6th 2010 at 4:00pm 0 Comments

People have only been able to get their hands on the WoW themed Mountain Dew Game Fuel within the last couple of weeks (and is only officially supposed to be in stores today), despite the months of hype being thrown behind the product. Throwing more gasoline on the hype-fire comes the new Game Fuel...

June 15th 2009 at 7:00pm 0 Comments
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Welcome back to The Queue, WoW Insider's daily Q&A column where the WoW Insider team answers your questions about the World of Warcraft. Alex Ziebart will be your host today.Just gonna let this one speak for itself. Oh, and if you want to know what today's obligatory Reading-The-Queue-Music is,...

June 2nd 2009 at 1:00pm 0 Comments
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Worried about your chances of winning one of the battlebot pets from the Game Fuel promotion? Worry no more! Over the weekend, a Mountain Dew representative stated on their forums that everyone who registers and participates in the promotion will get one. The pet is not one of the items you need to...

May 19th 2009 at 2:00pm 0 Comments
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Update: This promotion seems to be US only. Sorry, rest of the world. Hopefully you guys will get something like this soon as well. China had a Coke promo, so maybe the EU/Oceania will get a turn sooner or later.The Mountain Dew Game Fuel site is officially live, and we're all free to earn lots and...

May 15th 2009 at 5:45pm 0 Comments
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We announced Mountain Dew Game Fuel quite awhile ago now, but it wasn't until recently that we've seen the official Game Fuel website. As you can see in the picture above, when you visit the site you're greeted with a countdown. The countdown says you can 'start earning tokens' when the countdown h...

May 6th 2009 at 4:00pm 0 Comments
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Yesterday MMO-Champion posted a few new finds in the patch files. Namely a series of "Battle-bots" which act as a mini-pet. There's not many details as to what exactly they are or what they do, but it does look like there are several abilities we'll be able to control.Here's where it gets interesti...

May 5th 2009 at 12:30pm 0 Comments
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Frigid night breeze sweeps through the Blizzard Overlord's grand chamber atop the highest tower of his headquarters, but he remains unaffected by the cold -- or anything else -- since his recent ascension to MMO godhood. The dark castle spans miles in every direction, built with the dedication and g...

March 19th 2009 at 11:00am 0 Comments
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Do you miss Mountain Dew Game Fuel? Or are you a WoW player jealous of the attention Pepsico lavished upon Halo players? Perhaps you plan to be really thirsty at some unspecified point in the near future. If any of these conditions describe you, you'll be very happy about this news! This summer, Mou...

March 18th 2009 at 12:30pm 0 Comments
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Ladies and gentlemen, I am honored to bring you the single greatest news WoW Insider has ever covered in the history of Warcraft. Behold! World of Warcraft Mountain Dew!Okay, okay, so it's not that amazing, but it's still pretty awesome. Soda (pop, whatever) is one of my few vices, and I have this s...

March 17th 2009 at 7:00pm 0 Comments