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We just came from Hasbro's off-site Toy Fair show room and, needless to say, we made them take us straight to the NERF Lazer Tag installation. The guns are still clearly in the early prototype stages and hand made -- with plenty of hot glue and header pins serving as evidence. Still, they felt soli

2 years ago 0 Comments
February 12, 2012 at 1:27PM
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Truth be told, it's exactly what the world needed. More 3D gimmickry... on the iPhone and iPod touch, no less. With over 125 million of those two devices in circulation, Hasbro's betting that a new accessory will have a greater-than-average chance at taking off next Spring, with the My3D goggles set

4 years ago 0 Comments
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Bandai's Luminodot is a godsend for the light peg artiste looking to take his work to the next level. What we have here is essentially an updated Lite-Brite with over twice the resolution (read: pegs) of the original. Just like Hasbro's classic toy, several design templates are included with the ki

6 years ago 0 Comments
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Cross a Segway with a Rolly and Miuro and out pops this A.M.P. soaked in a grey-goo afterbirth of Robotic procreation. The two-wheeled, dancing A.M.P. (Automated Music Personality or Ampbot) from Sega-Hasbro stands 2.4-feet tall and features a MP3 or iPod cradle on its back, stereo speakers, and th

6 years ago 0 Comments
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Despite numerous technological advancements in home automation, it's never really seemed to catch on with the mainstream. Now it's time for the children -- our future -- to take things into their own hands. Hasbro is launching the Room Tech Clock (left) and Room Tech Lamp (right), which put a bit o

6 years ago 0 Comments
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Gateway and Linksys aren't the only firms using Digital Life to showcase new wares, as Hasbro is making the most of its opportunity by inviting fun-lovin' tweens over to its booth to play with a number of new holiday must-haves. Aside from the familiar Power Tour guitar and NET JET game, the compan

7 years ago 0 Comments
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For those of you whose salivary glands have been working overtime when thinking about Sony's new PlayStation Eye PS3 camera accessory (and we're sure there's at least one or two of you), you better go get a napkin. According to reports, the interactive, VGA cam will be heading out to stores bundled

7 years ago 0 Comments
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It's been a long time comin', but the Power Tour guitar we peeped back in January is nearly ready for your youngster's hands. Modeled after a Gibson SG, this axe enables your little ones (or you, it's alright) to plug in any source and rock right along with it, and the built-in learning mode should

7 years ago 0 Comments
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Those of you not able to bust out your cardboard box Optimus Prime costume and make a scene at your local theaters next month when the new Transformers movie hits can at least comfort yourselves with the most amazing onslaught of merchandise tie-ins and cross-promotions we've yet seen out of Hollyw

7 years ago 0 Comments
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Many of us have fond childhood memories of scarfing down delicious, undercooked treats courtesy of the old Easy-Bake Oven, but it looks like today's chefs-in-training have a little more to worry about than runny brownies: Hasbro is recalling almost a million of the toys because of a risk of burns a

7 years ago 0 Comments
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We've all seen those cheesy kiosks at the mall with some guy trying to sell you a controller with \"8,000 games\" built right in, which you can plug directly into your television for about three minutes of actual enjoyment, but now Hasbro is hoping to add a shade of respectability to the plug-and-play

7 years ago 0 Comments
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Considering that it has been made explicitly clear that iPods are not meant to be eaten or chewed on, the popular DAP is pretty much ruled out as a contender for the ears of our wee young ones. Thankfully Hasbro-subsidiary Playskool and Creative have teamed up to make sure that baby Apple isn't left

7 years ago 0 Comments