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In addition to announcing support for Quake Live on Mac and Linux, John Carmack admitted that the current ad-based model wasn't exactly working for the game. To assuage the problem, id Software will soon be offering a subscription model in addition to the free-to-play model currently in place. "Th...

5 years ago 0 Comments
August 15, 2009 at 6:30PM
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PAIN has some of the worst Trophies ever. However, things are going to get oh-so-slightly easier for PAIN veterans thanks to an unlikely partnership with AXE. (Yes, the deodorant company.) A new character, "Smooth Jarvis," will get a brand new set of AXE-inspired moves that will net you bonus poin...

5 years ago 0 Comments
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The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduced advertising courtesy of Double Fusion, "the leading in- and around-game advertising and gaming audience network." While in-game ads are nothing new, the implementation of WipEout's ads are causing q...

5 years ago 0 Comments
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As seen in documents dug up by Siliconera, Microsoft has patented what the site calls "advertars" -- Avatars generated by advertisers to pimp their products in MMOs and virtual worlds. According to the plan as it's laid out in the patent, players could be compensated with real-world currency or in...

5 years ago 0 Comments
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In a future where unfathomably large sums of money are spent trying to get you to buy things, only one man can make a difference. We haven't found that man, so until he shows up we're going to buy a new Dell and maybe some Pepsi. We don't know why this urge has struck us -- maybe it has something ...

5 years ago 0 Comments
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Analysts at Screen Digest estimate we'll be seeing a lot more virtual billboards as companies throw greater sums of money at in-game advertising. A lot more. The UK-based firm suggests that spending on in-game ads will push beyond a $1 billion by 2014, accounting for about one and a half percent of...

5 years ago 0 Comments
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Focusing on riveting hot-button issues like "digital distribution, marketing, and in-game advertising," the MIT Sloan School of Management is kicking off its first ever "Business in Gaming " Conference (BiG) with BioShock magnate Ken Levine as inaugural keynote speaker. We'll be there, Big Daddy ...

5 years ago 0 Comments
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Thanks to an ad market in turmoil as a result of the economic recession, in-game advertising company IGA has put itself up for sale. According to VentureBeat, the company is hoping to close a new round of funding, but chairman Justin Townsend has acknowledged that an outright sale of the company m...

6 years ago 0 Comments
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When the whole in-game adverts debate started, there were people on both sides of the fence, understandably. Some gamers realize that development studios need alternative sources of revenue to create the games we enjoy, while others would rather remove their spleen with a spoon than ever see adver...

6 years ago 0 Comments
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Despite a recent multi-year partnership between Massive Inc and Activision/Blizzard, the in-game advertising firm will not be adding in-game advertising to our favorite games. "Massive understands and respects our stance against advertising that might detract from gameplay or offend our players," ...

6 years ago 0 Comments
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Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by securing exclusive "advertising opportunities" with new publishers: THQ, SEGA, Eidos and Midway. This announcement offers the first details of Double Fusion's partnership with SCEA to provide ads in PS3...

6 years ago 0 Comments
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In a recent interview with Kikizo, Sony Online Entertainment's Kevin O'Hara revealed that the upcoming spy MMO The Agency will not incorporate the traditional monthly subscription model, but will instead turn to in-game ads and micro-transactions. "We're acutely aware that shooter players are not ...

6 years ago 0 Comments
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How much did it cost 2008 US Presidential Candidate Barack Obama to put ads inside of Burnout Paradise and other titles? According to a Federal Election Commission filing (via Gamespot), Obama's campaign sent $44,465.78 to Massive Incorporated to run in-game advertisements, from October 6 to Novemb...

6 years ago 0 Comments
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It looks like US Presidential Nominee Barack Obama is seeking out the oft-overlooked "virtual maniac driver" voting bloc. Gamers who fire up their copy of Burnout Paradise for Xbox 360 will notice that some of the bilboards now feature an advertisement from Obama that says early voting has begun an...

6 years ago 0 Comments
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Hot on the heels of YouTube getting into the game selling business, Google has released some details on an additional game-based revenue stream: In-game advertising via Google AdSense. Man, what's with these corporations, lately? It seems like all they care about is making larger and larger amounts ...

6 years ago 0 Comments
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Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing ...

6 years ago 0 Comments
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As the City of Heroes dev team always said, optional in-game ads aren't all about advertising someone else's product. There's potential there for the players to use the billboard space, too; we thought the idea of advertising player-made publications, events, supergroups and even heroic deeds on the...

6 years ago 0 Comments
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Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year ...

6 years ago 0 Comments