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EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales st...

March 11th 2010 at 2:30am 0 Comments
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As we reported back in September, Sega struck a deal with soft drink maker Coca-Cola to feature the latter's Fanta soda in the just-released (in Japan) Phantasy Star Portable 2. (Phanta-sy, Fanta, geddit?) Well, it turns out that the deal has resulted in more than just giant Fanta cans littering t...

December 3rd 2009 at 8:30pm 0 Comments
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The Guardian reports that British Intelligence is looking for a few good men. Specifically, the Government Communications Headquarters (GCHQ) is running ads on the Xbox 360 dashboard and within Xbox games to recruit new members. The GCHQ, which works with both MI5 and MI6 (yes, that MI6), seeks to...

November 20th 2009 at 4:00pm 0 Comments
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Fans of Sony's blistering anti-grav racer WipEout HD will no doubt recall the game's update to version 2.0 back in August. That's because one of the additions came in the form of advertisements that would play during race loading screens. Having to see ads in a game you've paid full price for is...

November 19th 2009 at 8:15pm 0 Comments
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WipEout HD (and Fury) will be receiving a 2.10 patch soon. In addition to "small improvements to front-end functionality" and some minor fixes, the 2.10 patch will change the way in-game advertisements are displayed. You'll recall, Sony was largely criticized for the game's State Farm ads which inc...

October 29th 2009 at 11:15am 0 Comments
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Oh, come on. Come on. The incorporation of Fanta products into Phantasy Star Portable 2 was bad enough; though we could almost excuse it for its appropriately futuristic-sounding name. There's little we can do to reconcile the addition of Pizza Hut branding into the title, though -- especially whe...

October 13th 2009 at 11:59am 0 Comments
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On the Microsoft Advertising Blog, J.J. Richards, head of Massive Incorporated, decided to dispel some rumors surrounding the in-game ad industry. Specifically, Richards noted that the in-game ad industry is "thriving." He adds that in fiscal 2009 Massive has seen "double-digit year-on-year revenue...

October 6th 2009 at 5:36pm 0 Comments
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In addition to announcing support for Quake Live on Mac and Linux, John Carmack admitted that the current ad-based model wasn't exactly working for the game. To assuage the problem, id Software will soon be offering a subscription model in addition to the free-to-play model currently in place."The...

August 15th 2009 at 6:30pm 0 Comments
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PAIN has some of the worst Trophies ever. However, things are going to get oh-so-slightly easier for PAIN veterans thanks to an unlikely partnership with AXE. (Yes, the deodorant company.) A new character, "Smooth Jarvis," will get a brand new set of AXE-inspired moves that will net you bonus point...

August 13th 2009 at 6:15pm 0 Comments
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The latest WipEout HD patch did more than just add Fury content to the game. No, it also introduced advertising courtesy of Double Fusion, "the leading in- and around-game advertising and gaming audience network." While in-game ads are nothing new, the implementation of WipEout's ads are causing qu...

August 3rd 2009 at 4:30pm 0 Comments
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As seen in documents dug up by Siliconera, Microsoft has patented what the site calls "advertars" -- Avatars generated by advertisers to pimp their products in MMOs and virtual worlds. According to the plan as it's laid out in the patent, players could be compensated with real-world currency or in-...

July 22nd 2009 at 12:30pm 0 Comments