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Sony and Jerry Lambert, the actor who plays Sony's eccentric Kevin Butler spokesman, settled their lawsuit. Lambert admitted his appearance in a Bridgestone commercial playing a Wii may have confused some consumers, thinking the Kevin Butler character endorsed both Nintendo and Sony.Sony sued Lambe...

January 17th 2013 at 12:30pm 0 Comments
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Bridgestone is responding to Sony's lawsuit by denying the Kevin Butler character appeared in one of its recent commercials. Following Sony's allegations over Butler actor Jerry Lambert's appearance in a Bridgestone commercial, the tire manufacturer made a statement via The Hollywood Reporter decla...

October 9th 2012 at 12:30pm 0 Comments
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Sony filed a lawsuit implicating Jerry Lambert, the actor who plays Kevin Butler, Sony's high-energy, aggressive spokesman and fake VP of whatever happens to be relevant. Sony's claims are based on violations of the Lanham Act, misappropriation, breach of contract and tortious interference with a c...

October 7th 2012 at 6:00pm 0 Comments
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At least a few pre-orders of LittleBigPlanet Karting will include a free DLC pack featuring Kevin Butler, the fictional VP from Sony's promotional campaigns. The pre-order deal is live through Amazon and GameStop and it includes the Kevin Butler Sackboy costume and executive golf cart.Next step for...

April 18th 2012 at 6:00pm 0 Comments
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Like a horseman of the apocalypse, Sony's undeniable spokesperson Kevin Butler has stormed the holiday shopping battlefield, riding a sale horse. The ad above has the juicy details: At any Best Buy across the country, anyone who buys a PlayStation 3D Display -- the Sony-branded, $499 bundle that...

November 30th 2011 at 2:30pm 0 Comments
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After kicking open the doors on PlayStation's "Hall of Play" last month, Sony's vice president of often hilarious video advertisements took to YouTube this week and honored Killzone 3 player "Legit_Btness." But not because "Legit" is a pro or anything, but because of his dutiful late game Helgha...

November 7th 2011 at 12:45pm 0 Comments
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If you were jealous of Michael and all his video game character fans in Sony's awesome "Long Live Play" ad, Sony's giving you a chance to get your own sliver of the gratitude pie. Just head over to Facebook and let Kevin Butler induct you into the Hall of Play. You'll not only get your own "Mich...

October 28th 2011 at 9:25am 0 Comments