Kevin Butler is kicking off PlayStation's new Long Live Play campaign with a horse and a Move Sharp Shooter in one of two new tv spots for Resistance 3. After a brief affair with flooring, Butler is back -- check out Butler's ad above, and the Joseph Capelli-centric sob story below.
September 2nd 2011 at 6:30pm
Four bleak days after Sony ad man Kevin Butler publicly resigned, Sony released a new video laying out its new ad campaign and reintroducing us to the VP of ... well, everything. "Long Live Play" is the new motto, replacing "It Only Does Everything" as the phrase we hear interwoven into press c...
August 30th 2011 at 12:55pm