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In a recently discovered video on 99u, former Apple VP of Marketing Communications Allison Johnson details what it was like working in Apple's marketing department under the always watchful eye of Steve Jobs. Recalling her time at Apple, Johnson describes how there were two words within Apple's m...

March 19th 2014 at 1:00pm 0 Comments
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Gamers don't tend to think about MMOs from a marketing perspective; that's not what we're most interested in. So it's informative to take a look at a recent piece from [a]list daily about the state of MMORPGs in terms of profits, business models, and future developments. The piece looks at the hist...

February 27th 2014 at 12:30pm 0 Comments
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There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak smacks your cerebellum like a Mack truck: "Want to grow your presence on Twitter? Reach more people with your Tweets using Promoted Accounts. Learn more today!" It has begun. Too serious? Perhaps, b...

February 25th 2014 at 3:57pm 0 Comments
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In this episode of One-to-One, I'm speaking with Jonathan Kressaty of the marketing analytics company, Levers. Kressaty moved to San Francisco a short while ago, and we spend most of the episode talking about public perceptions of the Bay area's tech scene versus what it is really like from someone...

February 24th 2014 at 8:00pm 0 Comments
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While recently browsing through some Sony camcorders on Amazon, I was struck by how nonsensical and downright confusing tech companies can be when naming their products. How can the average consumer, without engaging in an extensive amount of online research, really differentiate a Sony HDR-CX430...

January 21st 2014 at 10:30am 0 Comments
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There's a technological revolution going on; innovation is at an all-time high; and we've seen it all before. While many of the devices we've seen this week are new and even exciting, the unending hymn of hyperbole that echoes through the halls of the LVCC is an old standard. For months leading up...

January 10th 2014 at 6:13pm 0 Comments
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Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen, for example; that would be a major deterrent. But according to project head Judy L. Tyrer, one of the major areas she wants to target is the women's market, which she feels is neglected by companies...

December 16th 2013 at 12:30pm 0 Comments
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Sony exploited the nostalgia of the PlayStation brand a few days ago and now it's Microsoft's turn to slosh some ad money around. The latest clip to be released on the official Xbox YouTube channel is simply called "Invitation," and it might be best be summed up as the exact opposite of the origin...

October 25th 2013 at 7:47am 0 Comments