Marketing

06.11.14
The TUAW Daily Update Podcast for June 11, 2014
06.11.14

The TUAW Daily Update Podcast for June 11, 2014

It's the TUAW Daily Update, your source for Apple news in a convenient audio format. You'll get so...

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06.09.14
iOS 8 makes it tougher for WiFi hotspots to track your location
06.09.14

iOS 8 makes it tougher for WiFi hotspots to track your location

Apple made a hullabaloo over iOS 8's user-accessible privacy controls during its WWDC keynote, but...

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05.16.14
When you land at Heathrow Terminal Galaxy S5, you'll know who to blame
05.16.14

When you land at Heathrow Terminal Galaxy S5, you'll know who to blame

A Samsung-sized marketing budget buys airport-sized publicity stunts, as you may well notice if yo...

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04.18.14
HTC hires marketing exec who led Samsung to smartphone dominance
04.18.14

HTC hires marketing exec who led Samsung to smartphone dominance

It's no secret, HTC has an image problem. Despite consistently creating some of our favorite phone...

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04.14.14
This is how Samsung thinks normal people use smartwatches
04.14.14

This is how Samsung thinks normal people use smartwatches

Samsung's track record on smartwatch marketing has been, shall we say, mixed. Its nostalgic sci-fi...

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04.03.14
White House miffed after Samsung uses an Obama selfie as an ad
04.03.14

White House miffed after Samsung uses an Obama selfie as an ad

Did you catch the selfie that the Red Sox's David Ortiz took with President Barack Obama? That was...

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03.19.14
Apple touted as most valuable billion dollar brand in the United States
03.19.14

Apple touted as most valuable billion dollar brand in the United States

Apple is currently the most valuable billion dollar brand in the United States, this according to...

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03.19.14
Steve Jobs sobbed in the wake of Antennagate
03.19.14

Steve Jobs sobbed in the wake of Antennagate

In a recently discovered video on 99u, former Apple VP of Marketing Communications Allison Johnson...

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03.10.14
HBO pushes the boundaries of virtual reality to sell you Game of Thrones
03.10.14

HBO pushes the boundaries of virtual reality to sell you Game of Thrones

The frost-crusted wooden cage was carrying me to my death. I didn't know that for sure, but someth...

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