Marketing

02.27.14
A look at MMOs from the marketing perspective
02.27.14

A look at MMOs from the marketing perspective

Gamers don't tend to think about MMOs from a marketing perspective; that's not what we're most inte...

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02.25.14
Twitter search results get advertising via 'Promoted' users
02.25.14

Twitter search results get advertising via 'Promoted' users

There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak...

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02.24.14
TUAW One-to-One with Jonathan Kressaty of Levers
02.24.14

TUAW One-to-One with Jonathan Kressaty of Levers

In this episode of One-to-One, I'm speaking with Jonathan Kressaty of the marketing analytics compan...

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01.21.14
The subtle brilliance of Apple's product names
01.21.14

The subtle brilliance of Apple's product names

While recently browsing through some Sony camcorders on Amazon, I was struck by how nonsensical an...

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01.10.14
Unleashing the tech show hype beast
01.10.14

Unleashing the tech show hype beast

There's a technological revolution going on; innovation is at an all-time high; and we've seen it...

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12.31.13
Dell portrays itself as a feisty startup in its first ad after going private (video)
12.31.13

Dell portrays itself as a feisty startup in its first ad after going private (video)

Now that Dell is once again a private company, it's trying to shake off its reputation as a member...

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12.16.13
Women are a major marketing target for Ever, Jane
12.16.13

Women are a major marketing target for Ever, Jane

Maybe you're not quite the target market for Ever, Jane. You may not like the works of Jane Austen,...

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11.22.13
British Airways' digital billboard identifies planes as they pass overhead (video)
11.22.13

British Airways' digital billboard identifies planes as they pass overhead (video)

We're no stranger to digital billboards -- Engadget made its own big-screen debut in Times Square...

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10.28.13
Samsung to provide courtside tech for the NBA in reported $100 million deal
10.28.13

Samsung to provide courtside tech for the NBA in reported $100 million deal

If you're tired of product placements in your favorite dramatic series, you won't get any relief i...

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