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The Decode app spots fakes with NFC
The global trade of counterfeit goods reportedly rakes in half a trillion dollars per year, which isn't good for anyone. (Except for the counterfeiters themselves, I suppose.) As the fakes industry continues to grow, brands are looking to technologies like RFID (radio-frequency identification) and NFC (near-field communication) to help authenticate their products. This is where Blue Bite, a startup based out of New York City, hopes to come in. It has developed a system that relies on an iOS app, called Decode, that can tell consumers if an item is real by simply tapping their phone on it.
Nike’s NFC-powered NBA jerseys are a door to exclusive goods
When the National Basketball Association's 2017-2018 season tips off on October 17th, it will mark the beginning of a new era for the league. For the first time in more than a decade, all 30 teams are going to wear Nike uniforms on the court. The company is replacing Adidas as the NBA's main apparel sponsor, after its sportswear rival decided not to renew a deal that had been in place since 2006. Now, as part of Nike's plan to create novel experiences for fans through this partnership, it is launching jerseys from every NBA squad with a technology called "NikeConnect."
Remy Martin thinks an NFC bottle cap is the key to authentic cognac
We hope you like your cognac "connected". Remy Martin's wants to give its drinkers with "rewards beyond only its dense rich flavors." That apparently corresponds to an NFC tag built into each bottle to ensure it's authenticity, freshness.. and that it hasn't been swapped out for some other brandy muck. A tamperproof tag in the cap will broadcast whether it's been opened or not, but only if you've installed the app, you big cognac nerd.
Google+ sneaks NFC into its Android app, gets caught red-handed
NFC is gradually turning to the social side, thanks to new functionality found within the Google+ app for Android. Software developer Ridzuan Ashim discovered that, when used on an NFC-enabled device, you can read tags and share them through the new social networking service. After scanning, the OS asks you if you want to share the associated text with Google+ or another relevant program. Though the abilities seem somewhat limited for now, we'll likely see more developer support tossed in as the service matures. Using NFC in this way could lead us into a group Huddle, check us in at a restaurant and share it with our Circles, and perhaps even add us into somebody's Circle or Hangout. It's only functional on a limited number of Android devices for now, so if you happen to use a Nexus S and have been invited to the exclusive club better known as Google+, you're a prime candidate for giving it a look-see. If the above criteria doesn't apply, check out the video below to experience all that near-field glory through someone else's phone.
