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Fitbit is one of the oldest names in fitness tracking these days, though given how new the industry actually is, the company's not really that old at all. But they have been around for a few years now, and this year at CES, the company introduced one more addition to its line of motion-based tr...

2 years ago 0 Comments
January 8, 2013 at 8:35PM
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Nike is creating a fellowship of Nike+ companies with the Nike+ Accelerator program in a quest to make the world more active. Powered by TechStars, Nike will host 10 companies that want to develop products using Nike+ and will guide them through development utilizing the Nike+ API and SDK. Ni...

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If you think Apple is getting a little predictable with its yearly device refreshes, you probably haven't been charting the progress of its iPod nano. While most products in the Apple line receive an update every 12 months or so, few have experienced the kind of annual reinvention of the nano. It'...

2 years ago 0 Comments
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The good news is that Nike is adding some new colors to its Nike+ connected FuelBand and SportWatch GPS lines so your wristwear can more closely match your kicks all winter. While the original translucent limited edition Nike+ FuelBand Ice won't be returning, at the end of October it will be avail...

2 years ago 0 Comments
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Welcome to Engadget's back to school guide! The end of summer vacation isn't nearly as much fun as the weeks that come before, but a chance to update your tech tools likely helps to ease the pain. Today, we've got a slew of accessories -- and you can head to the back to school hub to see the rest o...

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The Verge has a long look at the latest improvements to Nike's Nike+ fitness system, which uses sensors in your shoes (and on the company's very popular Fuelband peripheral) to calculate fitness and workout information, and attempt to help keep you motivated while working out. The whole system ...

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Nike launched its FuelBand exercise assistant earlier this year and the device took off. Nike is releasing a significant update today that'll add support for the Path social network. This new Path feature will let users tie their FuelBand earnings with their status updates on Path. Users can vi...

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When you've got a marketing budget the size of Nike's, a few international footballers and a glossy video aren't really enough. That's why its latest "My time is now" campaign is an all out interactive spend-fest, complete with a hidden Sega Sonic the Hedgehog mini-game. The standard YouTube versi...

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