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During the iPhone 5s launch, Apple decided to show off its fancy new M7 co-processor with Nike+ Move. The free fitness app brings FuelBand-esque features to your smartphone, without the need to buy a $150 wearable. Of course, Nike was keen to stress that the app is only an "introductory experience...

November 5th 2013 at 5:04am 0 Comments
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Worried that your first generation Nike Fuelband would be left in the cold in favor of the revamped model? The sportswear company has announced that early adopters will get a firmware upgrade that'll provide better tracking algorithms, double-tap for the time and sessions support. Of course, since...

October 30th 2013 at 10:29am 0 Comments
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Nike has released a new app aimed at allowing skaters to compete against each other, no matter where they are in the world. Nike SB is a video-heavy app that teaches skaters new tricks by encouraging them to challenge each other through self-recorded videos, as well as check out video lessons and...

October 29th 2013 at 10:00pm 0 Comments
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Fitness fans, this one's for you. Nike revealed the new Fuelband SE at a Nike+ event in New York City. Coming in a variety of highlight colors, the device is meant to get users up and moving. The water-resistant device features Bluetooth 4.0 for low-power connectivity, improved LEDs and a re-desig...

October 15th 2013 at 12:15pm 0 Comments
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9to5Mac is reporting that Apple recently hired former Nike design director Ben Shaffer. At Nike, Shaffer was the Studio Director of the Innovation Kitchen. This is Nike's research and development lab where new product designs are created. Under Shaffer's lead, Nike was named the most innovative co...

September 29th 2013 at 8:00am 0 Comments
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Apple clearly loves Nike when there's Nike+ support across many iPhones and iPods, but that affection appears to be growing even deeper. Both 9to5 Mac and AllThingsD report that fitness expert Jay Blahnik, who consulted with Nike during the FuelBand's development, joined Apple earlier this month....

August 19th 2013 at 11:36pm 0 Comments