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In a recent interview with Bloomberg, Electronic Arts CEO John Riccitiello revealed a core attribute that the megapublisher is prioritizing in the coming years: Thriftiness. He explained the company has no interest in pursuing more multi-million dollar acquisitions for now -- rather, he said the co...

November 30th 2010 at 10:45am 0 Comments
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Electronic Arts' social gaming plans march ever onward as the publisher signs a five-year "strategic relationship" with Facebook. The agreement will find Facebook Credits becoming the exclusive payment method in EA games on the platform. EA, under its Playfish brand (obtained for $300 million), cur...

November 3rd 2010 at 9:30am 0 Comments
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The Wall Street Journal today examines "Why Playfish Sold Itself to EA." Um, wouldn't you sell yourself for $300 million? While such an investigation might seem trivial, the WSJ calls in Playfish president and GM Kristian Segerstrale, who reveals that several hundred million is merely chump change....

February 2nd 2010 at 1:15pm 0 Comments
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Large-scale layoffs have been hitting everywhere in the past year, and Electronic Arts is now no different: according to Gamasutra, the game publisher announced today that it will lay off 1,500 workers by April 2010, after posting a year-to-year decrease in revenue and a net loss of $391 million....

November 10th 2009 at 5:00pm 0 Comments
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As a number of "industry sources" reported last month, Electronic Arts has elected to add a new studio to its already expansive roster: Playfish, a prolific developer of free-to-play casual games on social networking sites like Facebook. The studio was bought out for about $275 million with an addi...

November 9th 2009 at 11:30am 0 Comments
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Industry sources claim EA has completed a deal to acquire social games developer Playfish, report Inside Social Games and Silicon Alley Insider. Unconfirmed estimates put EA's buyout bill at $250 million, while ISG believes Playfish could earn as much as $75 million in revenue this year alone. That...

October 15th 2009 at 12:20pm 0 Comments