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Placement of Apple products in TV shows and movies is usually a subtle way for the company to insert its product line into the psyche of the viewing public. Engadget's Sharif Sakr thinks that Apple and the people behind Netflix's streaming series House of Cards may have gone a bit too far with ...

2 years ago 0 Comments
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Does it seem like every TV show or movie you've watched recently has a MacBook, iPad, or iPhone in it? There's a reason for that; the cool factor of Apple's product line is resulting in more placements of its products on the big and little screens. Bloomberg Businessweek reports that Apple prod...

2 years ago 0 Comments
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Screen Grabs chronicles the uses (and misuses) of real-world gadgets in today's movies and TV. Send in your sightings (with screen grab!) to screengrabs at engadget dot com. Well, it sure looks like The Mentalist went all out for its season finale, stacking not one, not two, but fiv...

3 years ago 0 Comments
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Something you already knew to be true has just been confirmed by Omnicom's Interbrand brand consultancy division: Apple reigns supreme in Hollywood films. Interbrand's Brandchannel website dug deep into the fetid bowels of product placement to reveal Hollywood's preferences (paid or personal) in th...

4 years ago 0 Comments

Say it ain't so, Carrie! Our friend Christina Warren reports over at Mashable that the second Sex and the City film is featuring product placements from Hewlett-Packard rather than from Apple, including an entire site dedicated to the movie. As Christina points out, Carrie's Mac was practi...

4 years ago 0 Comments
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If you happen to have gotten caught up in the phenomenon known as the Girl With the Dragon Tattoo, then you know that the computer of choice for these world-class computer genius hackers is made by Apple. I screened the film version of the story, and MacBook Pros are visible throughout as the the t...

5 years ago 0 Comments