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It's unsurprising that most game retailers who dabble in the pre-owned market feel jilted by an initiative EA CEO John Riccitiello calls "Project Ten Dollar" -- after all, it was designed to reclaim some of the revenues earned by secondhand sellers. A number of representatives from used game retail...

February 21st 2010 at 5:00pm 0 Comments
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John Riccitiello's "Project Ten Dollar" endeavor -- in which EA looks to combat used-game sales by offering free DLC goodies with new purchases -- has another game marching under its banner: Battlefield: Bad Company 2. Just like Mass Effect 2, the game will ship with a code that enables access to f...

February 17th 2010 at 1:39pm 0 Comments
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During this week's quarterly earning's report, EA COO John Schappert answered an investor question with a somewhat vague but potentially far-reaching comment regarding the publisher's future strategy for implementing online functionality into its games. "In fiscal 2011 [from April 31, 2010 to March...

February 10th 2010 at 1:34pm 0 Comments
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Crack open a fresh copy of Mass Effect 2, The Saboteur or Dragon Age: Origins and you'll see it: A code to download some piece of game content that those suckers buying used will have to pay for. It's not just coincidence that EA is shipping so many games with these bonuses/punitive measures (depen...

February 10th 2010 at 10:45am 0 Comments