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We've seen plenty of interesting rebrands in past years. Leica's perhaps the most prolific manufacturer to redesign housings and jack up a camera's price, but Hasselblad is also guilty of trying to pass off a competitor's cam as its own, with the $10,000 Solar. Leica's own recreations are hardly a

3 months ago 0 Comments
September 16, 2014 at 6:01PM
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Lovefilm Instant subscribers, prepare yourself for a welcome change. After three years flying under its own flag, the European movie streaming service will become part of Amazon's Prime subscription in both the UK and Germany on February 26th, rebranding as Prime Instant Video in the process. That

10 months ago 0 Comments
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The Intel-powered mobile machine has been slowly picking up pace this year. Now, the chip-maker has signed up a new partner in the form of Russian operator MegaFon. So, it looks like we might see another (and we must say familiar looking) network-branded Android Medfield phone in the form of the M

2 years ago 0 Comments
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Seen this fellow before? Look closer. Seeing any similarities? For all intents and purposes, CSL's new Spice Mi700 DroidPad is just a rebadged Viewpad 7 / Camangi FM600, and given that CSL was also responsible for manufacturing the JooJoo, we'd say these guys know a thing or two about building a ta

4 years ago 0 Comments
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Upstart company you've never heard of suddenly selling not one but two ebook readers in the US? Yeah, these are rebadge jobs, but at least one of 'em -- the PocketBook 360 -- is a slightly new variation on a theme. From the looks of it, this one is a new / different version of an ereader most recen

5 years ago 0 Comments
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Fido, Canada's other GSM carrier -- though, wholly owned by Rogers Wireless -- has finally found its new identity. The faithful, straightforward, and trust-inspiring pooch is still present in the new look and feel as well as the hammer-like subtle use of yellow. New plans being launched include \"al

6 years ago 0 Comments
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If you're looking for some fresh and exciting PMP action, perhaps Pasen can help you out. After the company's unmitigated failure at ripping off the iPhone, the Chinese media player-maker has turned its attentions to the use of accelerometers with the ShakeIT. Continuing the habit of unoriginal ide

7 years ago 0 Comments
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We know that the cellphone makin' game can be rough, Sony Ericsson; we really do. Sometimes you've just gotta take a load off. Heck, your fellow European in the Big Five, Nokia, washed its hands of much of its CDMA responsibilities through a deal with Korea's Pantech, so we can totally understand wa

7 years ago 0 Comments
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We're putting this story together piecemeal, but we've collected enough intelligence at this point to venture a guess that T-Mobile will be launching a moderate rebranding effort in the next month or so. Headlining the evidence is, of course, news that they'll be dropping (or significantly scaling b

8 years ago 0 Comments