rebrand
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Twitter's official handle is now @X
If you attempt to access @Twitter, it now states: "This account is no longer active. Follow @X for updates."
Glorious PC Gaming Race is ditching its Nazi-linked name
The peripheral maker is now called 'Glorious.'
Olympus cameras will be rebranded as OM System
OM Digital is working on an interchangeable lens camera based on the Micro Four Thirds system.
DC Universe will become a comics-only service on January 21st
DC Universe will become DC Universe Infinite, a comics-only subscription service.
Uber still can't have cars in London, but it's buying a ferry on the Thames
Uber plans to rebrand London's Thames Clipper commuter service Uber Boat.
Facebook plans to put its name on Instagram, WhatsApp
As antitrust scrutiny on Big Tech intensifies, one adjustment on the way from Facebook appears to be.... rebranding. The Information reports that employees have been notified the company will add its name to Instagram and WhatsApp. The popular services will then be known as "Instagram from Facebook" and "WhatsApp from Facebook." A spokesperson confirmed the change, saying that "We want to be clearer about the products and services that are part of Facebook." But if credit for backing popular services is what Facebook wants, it may have to live with some blame, after repeated privacy scandals and political handwringing over bias. The move isn't completely out of the blue either -- Jane Manchun Wong spotted the new branding back in March. The founders of Instagram left Facebook last fall, just after WhatsApp founder Brian Acton and Jan Koum made their exits. Now the products they built will be more visibly tied to Facebook, for better or worse.
Withings' wearables will adopt the Nokia name this summer
So long, Withings. The health and fitness brand will be retired this summer as the team adopts the name of its new owner: Nokia. The company's smart(ish) watches, scales and home security cameras will still be around -- they'll simply have Nokia, rather than Withings written on their exterior. The rebrand is unsurprising, given Nokia's ambitions to move into the health tracking and analytics game. Withings was a $191 million jump-start for its HealthKit-style "WellCare" strategy, which involves consumer-facing fitness tracking and high quality data for medical professionals.
Microsoft has its own venture capital division
Microsoft has started its own venture capital division. The new group is called Microsoft Ventures, and it will focus on early-stage startup investments. Confusingly, Microsoft Ventures was already the name of a startup accelerator initiative at Microsoft, and that group is being rebranded as "Microsoft Accelerator" -- one of the problems with having a massive, 41-year-old company is running out of names, apparently.
Leica continues tradition of re-branding Panasonic cams with V-Lux, D-Lux
We've seen plenty of interesting rebrands in past years. Leica's perhaps the most prolific manufacturer to redesign housings and jack up a camera's price, but Hasselblad is also guilty of trying to pass off a competitor's cam as its own, with the $10,000 Solar. Leica's own recreations are hardly as egregious -- select photographers certainly don't mind paying a few hundred dollars more for what's arguably a better-looking camera from a more premium brand, making this year's V-Lux and D-Lux a reasonable purchase for some. That first model is based on the Panasonic Lumix FZ1000, while the D-Lux is a deluxe version of the LX100, which squeezes a powerful Micro Four Thirds sensor into a surprisingly compact body.
Frozen Endzone now Frozen Cortex, original name 'a bit rubbish'
Mode 7's upcoming turn-based strategy game is now Frozen Cortex and no longer Frozen Endzone, after the developer admitted a rebrand was necessary. In a frank blog post, the Frozen Synapse creator revealed its reasons for the change, one being "the original name was a bit rubbish and we got bored of it." Mode 7 also introduced Mac and Linux versions this week in an update to the Steam Early Access release, as well as "significant" aesthetic changes. The studio added it believes the game looks better in its new guise, and that the original name was tied to perception of a "Madden game with robots."
Lovefilm Instant becomes Amazon Prime Instant Video in the UK
Lovefilm Instant subscribers, prepare yourself for a welcome change. After three years flying under its own flag, the European movie streaming service will become part of Amazon's Prime subscription in both the UK and Germany on February 26th, rebranding as Prime Instant Video in the process. That name might sound familiar because it's the exact same package Amazon has been offering US Prime subscribers for the past 36 months. Before Amazon's changes begin kicking in next week, a full year of Prime will cost just £49 (€29) up until launch day (the original cost of Prime's one-day delivery service), rising to £79 (€49) thereafter. If you're an existing subscriber, however, you won't need to pay a penny until your yearly subscription expires. Amazon expects some won't be impressed by Prime, so it'll allow customers to stay on their existing monthly Lovefilm subscription. That means you could sign up for Lovefilm before the changeover to retain streaming for £5.99 a month, but you won't receive the wider benefits of speedy shipping and access to the Kindle Owners' Lending Library if you do. In an effort to rival iTunes and provide a local service that Netflix doesn't, the retail giant will also let customers buy and rent movies, some of which won't be available on Prime Instant Video. It will be accessible to all Amazon customers and carry Amazon's Instant Video branding. Offering both on-demand services as part of one yearly payment may tempt UK consumers to consider Prime over Netflix and Sky's Now TV, and you can bet Amazon will promote its low-cost subscription wherever it can. The company tells us that it is already in the process of rebranding its suite of mobile, console and Smart TV apps. They'll retain all of their original features but expect the familiar white, red and black branding to disappear. Not everything is set to change, however, Lovefilm will continue to run its DVD rental business, ensuring streaming luddites can still get their their entertainment fix via Her Majesty's postal service.
Intel brings Medfield to Russia with the MegaFon Mint
The Intel-powered mobile machine has been slowly picking up pace this year. Now, the chip-maker has signed up a new partner in the form of Russian operator MegaFon. So, it looks like we might see another (and we must say familiar looking) network-branded Android Medfield phone in the form of the MegaFon Mint. The spec-sheet, again, poses no surprises, with the same 1.6GHz Z2460 chip 1GB of RAM, 4-inch screen and 8-megapixel camera only further enhancing the sense of deja vu. What will be unique, however, is the price, which looks set at 17,990 Rubles (about $565), available from today.
T-Mobile and Orange to rebrand as Everything Everywhere, sell 4G spectrum to rival Three (update)
When UK networks T-Mobile and Orange united under the Everything Everywhere umbrella, many people speculated if the two would become a single entity. That didn't happen, but according to Sky News, that rollout of 4G services in October will also be part of a rebrand. The sources claim that new customers will join Everything Everywhere, with existing customers to be migrated around March 2013. A statement from Everything Everywhere acknowledges there was a confidential brand review, but refuses to comment on the speculation. Rival networks are already complaining that the approval of spectrum for use with 4G services gives the joint venture an unfair advantage, but the FT reports that the European competition authority has forced the pair to sell some of that spectrum -- and is in "advanced talks" with competitor network Three. This could mean that there are two operators offering next generation services, but neither being Orange or T-Mobile, or rather, not as we know them. Update: We've received the following official statement from Everything Everywhere: Everything Everywhere confirms that we are planning to launch a new brand in the UK later this year. This new brand will sit alongside our existing brands Orange and T-Mobile. We will reveal more information on our exciting plans in due course. So, it looks like the existing brands will remain, with a mysterious new addition in the mix. It's also confirmed that the new brand won't simply be "Everything Everywhere," but instead something totally new. More as we get it.
LG renames Optimus LTE to Optimus True HD LTE, disses Samsung's HD Super AMOLED
While the Optimus LTE's already made its way to South Korea, Japan and the US (in the guise of the Spectrum and the Nitro HD), LG's decided to give this dual-core handset a new name ahead of its Hong Kong launch at the end of this month. Ladies and gentlemen, meet the Optimus True HD LTE. Alas, the "true HD" part here doesn't actually mean the phone's getting 1080p resolution on a 4.5-inch panel (which would be 490ppi; yet Toshiba's actually done it!); but we were told that 'tis really just a dig at Samsung's HD Super AMOLED technology -- you know, the magic behind that 4.65-inch screen on the Galaxy Nexus and the Galaxy S II HD LTE.Simply put, LG doesn't think that 1,280 x 720 on PenTile counts as HD due to the lower number of sub-pixels; and while it's at it, the company also criticized AMOLED's over-expressed colors and higher power consumption in "normal user environment" -- for the latter, LG showed that its AH-IPS has a more consistent power consumption across varying levels of overall whiteness. You can see the relevant slides after the break.Of course, we've already expressed (twice) how much we like the HD Super AMOLED display on the Galaxy Nexus. The clearness issue now is much less noticeable when compared to the original Super AMOLED; but as for color accuracy, many of us are indeed deceived by the vibrancy that we naturally enjoy -- except when you need to inspect photos, of course. Regardless, we're pretty sure that it's only a matter of time before Samsung strikes back with a, ahem, "true HD" Super AMOLED (Plus) panel -- hopefully in time for the upcoming Galaxy S III.
Gateway TP Series A60 tablet pops up at Future Shop, cops Iconia Tab A500's style
We weren't exactly thrilled with Acer's 10.1-inch Iconia Tab A500, but that hasn't stopped Gateway from re-skinning the Honeycomb slate and claiming it for its own. Appearing to be a re-branded versions of the A500, the Gateway A60 comes with 16GB of built-in storage, 1GB RAM, a dual-core 1GHz Tegra 2 processor, a five megapixel rear-facing camera and front-facing two megapixel snapper, 802.11b/g/n WiFi connectivity and the list goes on. Just like its brother from another mother, this Gateway will set you back $399, and while we can't guarantee that it will perform the same, we'd suggest taking a look at our A500 review before shelling out those clams. [Thanks, Bir Bikram Dey]
CSL's $500 Spice Mi700 DroidPad runs Froyo, looks awfully familiar
Seen this fellow before? Look closer. Seeing any similarities? For all intents and purposes, CSL's new Spice Mi700 DroidPad is just a rebadged Viewpad 7 / Camangi FM600, and given that CSL was also responsible for manufacturing the JooJoo, we'd say these guys know a thing or two about building a tablet. The device ships with Qualcomm's 600MHz MSM722, stock Android 2.2 (Froyo), the same nasty widgets that ship on FM600, a total lack of Flash support and no access to paid apps via the App Market. There's also a 3 megapixel camera on the rear, a VGA webcam on the front, WVGA capacitive touchpanel (7-inch), inbuilt WiFi / WWAN / Bluetooth, a microSD card slot and a 3.5mm headphone jack. It's said to be available starting this month for $500, but early reviews aren't exactly giving it two thumbs up -- crank 'er down to $250 and we suspect those views will shift.
TWC rebadges Sprint Overdrive, offers it as IntelliGo mobile 3G / 4G hotspot
And then, there were three. Three ways to snag an Overdrive, that is. Months after Sprint issued the original 3G / 4G mobile hotspot, Clear came along and introduced a rebadged version of the same thing. Now, Time Warner Cable (who is also in cahoots with Sprint and Clear) is following suit by tossing its logo on the all-too-familiar device and christening it the IntelliGo. Functionally, it's the same as ever -- there's a built-in battery that'll provide 3G / 4G mobile internet to a smattering (read: five) of nearby devices via WiFi, a microSD slot and USB connectivity. The difference here, though, is that it'll run you $49.99 on a two-year contract, and the fee will "vary by region." Speaking of regions, it'll be available wherever Road Runner Mobile is offered, which means Texas, North Carolina, Hawaii and Kansas City for now.
Dulin's Books rolls out PocketBook 360, 301+ ereaders in the US
Upstart company you've never heard of suddenly selling not one but two ebook readers in the US? Yeah, these are rebadge jobs, but at least one of 'em -- the PocketBook 360 -- is a slightly new variation on a theme. From the looks of it, this one is a new / different version of an ereader most recently seen under the Mentor brand, and packs a 5-inch Vizplex display, 512MB of internal memory, a microSD card slot for expansion, a Linux-based OS, your choice of black or white color options and, of course, support for a full range of ebook formats (including EPUB). The company's PocketBook 301+, on the other hand, is seemingly the same model seen as the Foxit eSlick and Hyper Gear ereader, and includes the same EPUB support, along with a slightly larger 6-inch Vizplex display, and some expanded media playback and game options. Look for it to set you back $275, while the PocketBook 360 runs $240. If neither of those suit you, an additional, stylus-equipped Boox model is also promised "soon" -- and, of course, is mighty familiar.
Sci Fi / SyFy switch takes effect tomorrow, still doesn't make any sense
We're still not sure what to make of Sci Fi Channel's decision to rebrand as "Sy Fy" but the time has come, tomorrow night when you tune in to peep the series premiere of Warehouse 13 (trailer embedded after the break) the channel guide should look a bit different. So, after a couple of months to settle in are you still reacting with pitchforks, torches and boycotts or just ignoring the switch altogether?
Fido's rebrand complete, yellow figures prominently
Fido, Canada's other GSM carrier -- though, wholly owned by Rogers Wireless -- has finally found its new identity. The faithful, straightforward, and trust-inspiring pooch is still present in the new look and feel as well as the hammer-like subtle use of yellow. New plans being launched include "all-in" price plans starting at $15, a $25 deal with unlimited text messaging, and all feature per-second billing and no system access fee. The new site's up now if you're inspired to switch up your plans a bit and we have to say, if the fine type's not too fine, things are definitely looking rosy for budget-minded consumers up north.
