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Pasen "debuts" motion sensitive ShakeIT PMP, slew of rebrands
If you're looking for some fresh and exciting PMP action, perhaps Pasen can help you out. After the company's unmitigated failure at ripping off the iPhone, the Chinese media player-maker has turned its attentions to the use of accelerometers with the ShakeIT. Continuing the habit of unoriginal ideas, Pasen has rebranded a Telcast player -- which sports a 2.8-inch, QVGA, 320 x 240 screen, 2GB of memory, and the ability to play all your favorite formats (AVI, FLV, MP3, WMA, APE, FLAC, JPEG, GIF and BMP). The hook here, of course, is the player's ability to shuffle through pictures, menu items, or songs by being shaken one way or another -- a feature likely to get a number of these thrown across a room. On the plus side, this player will apparently be the first to use Microsoft's PlayFX suite, which does 3D headphone effects and volume normalizing. The company also "officially" announced two other players, the TouchMusic, a Telcast touchscreen PMP rebrand, and the A19, yet another rebrand of a PMP / digital camera first introduced by KBS Industrial. All the players should be available, "In around a month." Check the video after the break to see the ShakeIT do its thing.[Via PMPToday]
Sony Ericsson hooks up with Sagem for low-end lineup
We know that the cellphone makin' game can be rough, Sony Ericsson; we really do. Sometimes you've just gotta take a load off. Heck, your fellow European in the Big Five, Nokia, washed its hands of much of its CDMA responsibilities through a deal with Korea's Pantech, so we can totally understand wanting to offload your low-end R&D and manufacturing duties to SAFRAN Group's Sagem. Of course, Sagem is a little closer to home -- France, to be exact -- than those Korean folks, so you should have a pretty easy go of it keeping your rebranded stuff in check. In fact, you're so uptight about it that you've decided to open a new office right in Sagem's hometown of Cergy, France, dedicated to the low-end segment. We look forward to seeing what y'all come up with -- let's just try to make them a little more believable than the "Nokia" 6315i, mkay?
T-Mobile on the cusp of an image overhaul?
We're putting this story together piecemeal, but we've collected enough intelligence at this point to venture a guess that T-Mobile will be launching a moderate rebranding effort in the next month or so. Headlining the evidence is, of course, news that they'll be dropping (or significantly scaling back) use of Catherine Zeta-Jones as their spokesperson. Exhibit B, then, is the almost Skype-like font seen on the shot of T-Mobile's spec sheet for the upcoming Motorola V3t, which looks distinctly unlike anything they're presently using. Finally, we've heard rumblings that their well-known slogan, "Get More," will be getting the boot before too long. All this comes at a time when T-Mobile's stealing a good deal of the American carrier spotlight, what with their impending launch of the hotly-anticipated Dash and UMA service; that's all well and good, but more importantly, who's going to replace Catherine?
