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95 percent of all returned gadgets still work, Americans don't read manuals

Product Returns
Blame it on poor usability or just not reading the frickin' manual, but it turns out that 95 percent of all returned gadgets actually work despite what customers may say or think. That's right -- of the $13.8 billion worth of returned products in 2007, only 5 percent were because gadgets were truly broken. According to Accenture, 68 percent of all returns work but aren't meeting customer expectations -- or they are simply too confusing to use. The other 26 percent are returned due to straight-up buyer's remorse (AKA significant other budgetary freak-outs). Accenture executive Terry Steger believes that the complexity of gadgets is to blame here, and not the fickle nature of American consumers who tend to give up on product setup within a few minutes. We believe this is all actually due to the implicit nature of -- ooh, look at that shiny thing over there!

First Engadget iPhone returned


Hot on the heels of the Engadget iPhone headcount (12, if you didn't know), the very first Engadget iReturn has taken place. After ten and a half hours of waiting in line -- but less than 24 hours of actual ownership -- iPhone number one has been taken back to the store, citing "janky keyboard" and "no money for rent" as reasons behind the return. Note the look of utter shock, confusion, and hurt on the face of the Apple employee as she notified us of their 10% restocking fee (after the break).

Will it Return?: Best Buy refuses to exchange blended camcorder


You gotta hand it to those sadistic bastards from Will it Blend?: not only have they struck viral marketing gold by playing to our innermost voyeurs, they clearly have a wicked sense of humor, as evidenced by their futile attempt to return the completely obliterated camcorder that got sacrificed in the last segment. Luckily for us, Team Blendtec decided to secretly tape their exploits (video after the break), and while the salesdrones do seem slightly shocked at the product and ridiculous story that goes along with it, they certainly do Best Buy proud by keeping their cool during a clearly provocative encounter. There's also a lesson to be learned here: not only does the regular manufacturer's warranty (and the BB return policy) laugh in the face of such situations, if you thought that the flimsy "extended service contract" you bought covers gadgets in powdered form, well sir, you'd be out of luck.

[Thanks, El_Capitan]



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