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Each week Ross Rubin contributes Switched On, a column about consumer technology. "Don't throw the past away. You might need it some rainy day." -Peter Allen, from the song "Everything Old Is New Again" During the late '90s and early '00s, the hype bubble grew large about a number of ideas th...

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April 3, 2011 at 8:30PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This January, Vizio became the second major TV manufacturer to announce its support for Google TV at CES 2011. Samsung and LG also rallied behind the idea of "smart TV," with the former announcing results of a "Fre...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. At the launch of the new iPad – superior for video chat, group presentations, and cutting cake -- Apple didn't miss a few opportunities to rub salt in the open air vents of Microsoft's tablet efforts. Apple ...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Last week's Switched On discussed Nokia's quest to help Microsoft create a third mobile ecosystem alongside those of Apple and Google. That word – ecosystem – has clearly passed into the pantheon of buzzw...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. Perhaps it bore repeating for the shock value to sink in, but Nokia CEO Stephen Elop missed nary an opportunity to defend his company's choice of Windows Phone as its future smartphone foundation. Nokia, he said, w...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week saw significant and contrasting twists for the legacies of two operating systems that had their roots in the heyday of the PDA. HP revealed that it is killing off the Palm brand, and Nokia announced that ...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. One thing that has set Sony apart from its home console rivals has been the extended lifecycles of its hardware. Riding the momentum of a massive install base, both the PlayStation and PlayStation 2 each kept selli...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The Nintendo 3DS stands to democratize stereoscopy in a way society hasn't experienced since the View-Master craze, by offering 3D hardware more affordable than the current crop of televisions and PCs, and without ...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. CES 2011 saw the debut of what could be the biggest challenge to the Wintel dominance of personal computing since Windows 95 cemented its position. The combination of the Android operating system on ARM processors -...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between the post-holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. When Acer announced a slate of new devices at a New York press conference last week, the overarching message was simple -- keyboards are as done as a Thanksgiving turkey. The company introduced an array of tablets,...

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Each week Ross Rubin contributes Switched On, a column about consumer technology. The title of Apple's recent Back to the Mac event turned out to have multiple meanings. The first was heralding a shift of Apple's event focus to the product that was once synonymous with the company. But it also ...

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Welcome to Growing Up Geek, a feature where we take a look back at our youth, and tell stories of growing up to be the nerds that we are. This week, we have our long-time Switched On columnist Ross Rubin. In the wide-collared world of the 1970s, it wasn't yet clear whether the future of interacti...

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For those of you (like me) who don't have an iPad, tonight's lead topic on the Talkcast will be a nice change: The future! We'll chat about iPhone OS 4 and with the addition of a couple of special guests, we will see where the conversation takes us. Remember, your call really IS important to us, ...

5 years ago 0 Comments
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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The original Asus Eee PC took on the challenging North American market for a small notebook PC and was so successful that it created a new wave of product that's turned the PC business upside down. And although A...

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company's once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in t...

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. Much of the speculation around an "iPad" -- a rumored 10" Apple tablet -- has portrayed it as an Amazon Kindle-killer or a large-screen iPod touch, but there's a strong case that such a product could effectively ...

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. Google's incursions into software -- particularly in strategic markets for Microsoft, are like an Earth-bound asteroid. Observers see it coming for a long time, and fear its impact will be devastating when it fi...

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. When the iPod touch swiped away the small display, aversion to WiFi and telltale scroll wheel of previous iPods. Microsoft was left with Zune models squarely targeted at Apple's state of an older art. This fall, ...

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