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Each week Ross Rubin contributes Switched On, a column about consumer technology. Perhaps it bore repeating for the shock value to sink in, but Nokia CEO Stephen Elop missed nary an opportunity to defend his company's choice of Windows Phone as its future smartphone foundation. Nokia, he said, was

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February 20, 2011 at 7:00PM
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Each week Ross Rubin contributes Switched On, a column about consumer technology. This week saw significant and contrasting twists for the legacies of two operating systems that had their roots in the heyday of the PDA. HP revealed that it is killing off the Palm brand, and Nokia announced that --

3 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. One thing that has set Sony apart from its home console rivals has been the extended lifecycles of its hardware. Riding the momentum of a massive install base, both the PlayStation and PlayStation 2 each kept selling

3 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The Nintendo 3DS stands to democratize stereoscopy in a way society hasn't experienced since the View-Master craze, by offering 3D hardware more affordable than the current crop of televisions and PCs, and without re

3 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. CES 2011 saw the debut of what could be the biggest challenge to the Wintel dominance of personal computing since Windows 95 cemented its position. The combination of the Android operating system on ARM processors --

3 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. It's that special time of year between the post-holiday sales and the pre-CES hype that presents an opportunity to consider some of the most innovative devices of the year. Switched On is proud to present the Saluting

3 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. When Acer announced a slate of new devices at a New York press conference last week, the overarching message was simple -- keyboards are as done as a Thanksgiving turkey. The company introduced an array of tablets, m

4 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about consumer technology. The title of Apple's recent Back to the Mac event turned out to have multiple meanings. The first was heralding a shift of Apple's event focus to the product that was once synonymous with the company. But it also ha

4 years ago 0 Comments
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Welcome to Growing Up Geek, a feature where we take a look back at our youth, and tell stories of growing up to be the nerds that we are. This week, we have our long-time Switched On columnist Ross Rubin. In the wide-collared world of the 1970s, it wasn't yet clear whether the future of interactiv

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The original Asus Eee PC took on the challenging North American market for a small notebook PC and was so successful that it created a new wave of product that's turned the PC business upside down. And although A

5 years ago 0 Comments
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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. The Blu-ray Disc Association has positioned Toshiba joining its membership as the epilogue in the company's once pitched battle for high-definition disc domination. It could, however, merely be a new chapter in th

5 years ago 0 Comments
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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. Much of the speculation around an \"iPad\" -- a rumored 10\" Apple tablet -- has portrayed it as an Amazon Kindle-killer or a large-screen iPod touch, but there's a strong case that such a product could effectively

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. Google's incursions into software -- particularly in strategic markets for Microsoft, are like an Earth-bound asteroid. Observers see it coming for a long time, and fear its impact will be devastating when it fina

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Ross Rubin (@rossrubin) contributes Switched On, a column about consumer technology. When the iPod touch swiped away the small display, aversion to WiFi and telltale scroll wheel of previous iPods. Microsoft was left with Zune models squarely targeted at Apple's state of an older art. This fall, t

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Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. In a year in which the OLPC foundation turned attention on its child-optimized OLPC stateside and Palm's backbone curved as it contracted Foleosis, an unlikely ultraportable rose to captu

7 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. Imagine a history in which broadcast television programming was not sent directly to television sets. Rather, it was sent to another, more expensive device in the home with a smaller sc

7 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. Last week''s Switched On discussed some of the similarities and differences between Amazon's Kindle and the Sony Reader. Where the Kindle really sets itself apart, though, is more in th

7 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. Naming a product \"Kindle\" might be a bit unusual for a company named after a giant waterway. Did Amazon have visions of Fahrenheit 451 for its electronic book reader? Perhaps, at $399,

7 years ago 0 Comments
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Each week Ross Rubin contributes Switched On, a column about technology, multimedia, and digital entertainment. For nearly as long as the Internet has had value to average consumers, companies have sought ways to deliver its infotainment more conveniently. Early efforts such as WebTV, the hackable

7 years ago 0 Comments