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Twitter reportedly plans to embed users' tweets alongside ads
According to Digiday, Twitter is working on a new form of advertising that would connect tweets from normal users with a company's own advertising. The new service would be able to collect together related tweets and promote them in tandem with ad campaigns. Ad execs were shown the new system during CES last week in Las Vegas, according to sources. Twitter was also showing off new video editing software, provided by SnappyTV (which the company picked up back in 2014). With it, longer ad videos can be quickly shortened and shared to the social network.
Twitter's latest acquisition could bring more video clips to your feed
Another day, another startup acquisition by a tech giant. Earlier this morning the social gurus at Twitter announced that it snapped a San Francisco-based outfit called SnappyTV in a move that could mean even more video clips from live events finding their way into your tweet stream. Haven't heard of SnappyTV before? We can't really blame you: it's a tool for media producers and broadcasters to snip and edit short bits of video from a live feed so they can be cast to the social winds. Doesn't sound like the most exciting mashup at first blush, but think about it -- the proliferation of short-form video like Vines and Instagram clips are signs that thrilling, visceral moments don't need ages of build-up and gobs of context to really hit home. That's been Snappy's M.O. too, except it's been used to clip and share moments straight from live basketball games to newsy interviews to absurd award show nonsense. Don't expect those sort of buzzy highlights to become a Twitter-only phenomenon though: the company doesn't plan on making it any harder for those clips to wind up on Facebook or Google+.
