Post Thumbnail

The drastic change in the way people consume media has stirred up the argument that TV as we knew it is dead. But while prime-time ratings have dipped since the rise of services like Netflix and solid programming from networks such as AMC and HBO, the first quarter of 2014 has been very kind to pr...

April 14th 2014 at 1:56pm 0 Comments
Post Thumbnail

In recent years, social media has altered the way we interact with each other, and according to a Nielsen study released today, it's also changing the way we consume media. While it may sound like a common sense conclusion to anyone who witnessed the storm of tweets surrounding the SyFy phenomenon...

August 6th 2013 at 11:34am 0 Comments
Post Thumbnail

For too long Nielsen ratings have dealt with TV commercials and web ads as completely separate entities. Episodes of your favorite show streamed through a service like Hulu or from the channel's website often didn't get factored into the pricing and sales of television ads, and vice versa. That is...

March 22nd 2012 at 5:32am 0 Comments