wowhead-store
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Wowhead store now open for business
A tipster named James sent us a pointer to store.wowhead.com a little while ago, and as a few people have noticed since, the Wowhead store is now open for business! Here's what they're selling: Official Wowhead merchandise (a t-shirt, a hoodie, and a mousepad, so far - does anyone still use mousepads?) WoW paraphernalia, like those steins, and some LapWorks and Steelseries hardware products. Some random gaming hardware that seems to have nothing to do with WoW, like Guitar Hero for PS2, and Xbox 360 accessories. It is at a discount, though, so that's cool. The Burning Crusade collector's edition. I guess they had some extra copies [now seems to be sold out]. One interesting feature of the store is "reward points." Every item you can buy gets you a certain number of reward points; the amount loosely correlates with price, but I couldn't determine a direct correspondence from one to the other. Basically they idea is: buy stuff, earn points, spend points on rewards. So far the rewards consist of the original WoW and the various Wowhead merchandise, and the points add up fast - as the site points out, a $30 Xbox controller nets you enough points for a copy of WoW, and almost enough for a t-shirt. For the technically inclined, I inquired about the underlying technology of the shop. The front-end work is all in-house, and so should hold true to the beautiful Wowhead aesthetic, but the e-commerce engine is the popular open-source platform Magento.
