SK's Image Call: reverse ringback images

First, there were ringtones. Then, SMS, and eventually MMS. Then ringback tones. Now SK Telecom is introducing Image Call, which you can think of kind of as kind of like reverse ringback MMS. In other words, you call your friend, and you get to choose what shows up on their screen. File this one, everyone: we're predicting that by 2008 when you receive a call, no less than seventeen fully customizable things will happen simultaneously. And that's the way we likes it.