SEGA acquires struggling GameWorks

In an effort to revive the bankrupt GameWorks arcade chain, SEGA's US Entertainment division has acquired the struggling franchise. A former shareholder in GameWorks along with Vivendi Universal, SEGA is planning to re-launch the chain in the hopes that it will emulate the successful Japanese arcade biz.

For the American market, this means taking the "Chuck E. Cheese for grown-ups" formula and infusing it with more upscale bars, overpriced food and beverages, and expensive games machines you can actually sit on! If I wanted to spend that much money for an evening of entertainment, I'd go to a Red Sox game. Can't we just plop a few quarters into a machine and have some fun anymore?

While they're at it, SEGA can give Gillian Anderson some work as a spokesperson, or token vendor.