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Apple's marketshare jumps

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Reuter's reported this week that Apple's share of the U.S. PC market grew during the second quarter to 4.5 percent--up from 3.7 percent at the same time last year, and named the Mac mini and iPod as largely responsible. That's great, but here's the part of the report I found really impressive. In the second quarter, Apple's global computer sales grew by twice the rate of the overall industry, making it the #4 PC vendor in the U.S. (up from #5, where it was last year at this time).

Could this be the "halo effect" we read about? Are Windows users starting to switch in greater numbers, or is the fact that there is finally an inexpensive Mac (the mini) available? In any case, these are impressive numbers and good news for Apple.

 

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