What to buy, and how to get the most from it.

Sony's Alpha DSLR brand

Sponsored Links

Thomas Ricker
April 20th, 2006
Sony's Alpha DSLR brand
Following up on that farewell to Konica Minolta, Sony just announced their new D-SLR sub-brand hitting the streets this summer: Alpha. Yeah, Alpha as in "beginning" or "essential," not pre-beta instability (we hope). Sony will produce the complete camera system including the lenses (no Carl Zeiss?), accessories, CCD (hopefully not those CCDs) and CMOS imaging sensors, and other Sony imaging technologies. And like we already knew, the new Sony shooters will be compatible with Konica-Minolta lenses and accessories. That's it, we can all go back to waiting now for actual products to be announced. Oh, and we linked to the Sony Alpha website per the press release which is, er, down at the moment... "Alpha" indeed.

Update: Thanks to everyone who pointed out that Minolta's SLRs were marketed in Asia under the Alpha brand. At this point, it looks likely that Sony will be using the brand globally, dropping Minolta's previous use of Maxxum (North America) and Dynax (Europe) branding for its SLRs. We'll let you know if we learn otherwise.

[Via Sony]
All products recommended by Engadget are selected by our editorial team, independent of our parent company. Some of our stories include affiliate links. If you buy something through one of these links, we may earn an affiliate commission.
Popular on Engadget