Discovery Channel discusses the HD effect

Microsoft blogger Robert Scoble has posted about the MSN Strategic Account Summit where besides hobnobbing with Bill Gates & Jay-Z, he had a conversation with a Discovery Channel exec confirming what we all pretty much know already. The Discovery Channel has some great high definition stuff, and HDTV owners will watch anything, even ads, in HD. The network knows all this and is promoting high definition advertisements so hopefully we'll see less 4x3 breaks in the action.

Also on that note I saw an ad last night again using high definition for a non-television product, this time contact lenses. It wouldn't be so bad since it could be related to enhanced resolution except that the ad itself was in SD.

[Via HD for Indies]