Advertisement

Apple's New "Pro" Site

Before I became a wage slave, I supported many hundreds of Macs used by a wide variety of professionals in New York City. There's simply no question that most artistic professionals use the Macintosh platform for their creative endeavors--film makers, musicians, graphic designers, newspapers, magazine publishers, schools, photographers, art studios. The list is long and varied. So it's no surprise to me that Apple continues to sell Macs to the "professional" marketspace. These are the people buying the towers and the Powerbooks, (and I was one of the people installing and configuring them).

Apple is, of course, aware of who their userbase is. Any company as large as Apple regularly analyzes who is buying their product(s) and ways to increase sales to new customers or even to simply keep the customers they have. Yesterday, Apple released an updated "Apple Pro" page, dedicated to information about interesting, innovative, and successful professionals using Apple hardware and software to create.