Nintendo has realized that online marketing campaigns have worked wonders for them in the past (see: New Super Mario Bros.), so it's no surprise that they are doing the same with Mario Hoops: 3 on 3. Of course, televised promotion doesn't hurt either.
On the pre-launch site for Mario Hoops: 3 on 3, visitors are welcomed to attend Dunk U and learn the subtle art of creating showers of golden coins through elaborate, devastating dunks. First up is Donkey Kong, throwing down like the crazy ape that he is. Other videos will be available, on a weekly basis, leading up to the game's release.
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