Xbox ad decreases brand trust, but Xbox images evoke self-confidence, study finds
A new psychological study, conducted by Anderson Analytics, has found that brand advertising could have a significant effect on young adults' attitudes and perceptions.
Researches found that boys who were exposed to Xbox-brand images were more likely to be "higher on power motivation" and self-confidence than boys who viewed PlayStation-brand images. However, the same group of boys also experienced high levels of brand distrust after watching an Xbox ad, while the boys in the PlayStation group did not elicit this phenomenon.
So how does the green 'X' make you feel?
