PS3: This is marketing?
Joystiq notes that Sony has a new slogan for their European PS3 marketing campaign: "This is living."
Hmm. The phrase has a familiar ring that I can't quite place. It's oddly remeniscent of weight loss ads aim at aging yentas. As I suspected "This Is Living" is the title of actress/old people hero Lynn Redgrave's autobiography. Redgrave was the 80s era spokesfrau for Weight Watchers and I swear to God they used the same tag line in an ad campaign back in the day.
Just another shining example of Sony's originality. When Sony brings this campaign stateside they should hire Kathy Lee Gifford and shoot her with a few blue hairs milling around a Carnival Cruise ship.
"If you could see me now, I'm playing a PS3."
