First Best Buy took the plunge in China, now Toys "R" Us is following suit. In December, the North American toy retailer will open its first Chinese store at The Super Brand Mall in Shanghai Pudong. I noticed some construction activities when I was there a few weeks ago, but the store space didn't look very big. Store sizes are somewhat limited given the mall's Guggenheim-ish floor structure. Still, this should help spur console and handheld game sales in a market that has been traditionally dominated by PC gaming. Toys "R" Us will provide a nice complement to the mall's Lotus Supercenter, which sells only PC titles.
Toys "R" Us to open store in China
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