EB-Gamestop wants your Halo 3 money -- now!
EB-Gamestop has launched an aggressive campaign to secure your Halo 3 pre-order, today -- well, technically, yesterday. Chances are if you're on file, the company spammed you yesterday, via phone, to let you know that pre-orders for three different Halo 3 editions are now being accepted.
First, the details (or lack thereof): EB-Gamestop is collecting $5 for the standard edition, $10 for a collector's edition, and $25 for Legendary Edition (a.k.a. Master Chief's bust). The company cannot confirm the final retail price for any of these items*, nor does it know when it will stop accepting your free money. "We stop taking pre-orders the day they call and tell us to," a Gamestop employee in the New York area told us today.
Certainly there's a pre-order cap, but what is it? Collectively, retailers sold more than 1.5 million Halo 2 pre-orders. Let's assume each of those pre-orders cost $5 -- knowing that many were sold for more. That's $7,500,000. Say, EB-Gamestop secured 30% of those pre-orders; then the company alone pulled in $2.25 million, plus interest.
Accepting Halo 3 pre-orders now is taking advantage of us, the consumers. The game isn't due until at least next year, but for fear of pre-orders suddenly ceasing, for fear of not owning Halo 3 on day one, we go out there and hand over our security deposits; and the retailers sit on it, making money off of our money -- the money that bought us nothing more than a promise.
It's fine to offer pre-orders a few months in advance. In fact, it's a good idea -- but only once the release date is known; the retail prices confirmed; and shipment numbers allocated. But asking for our Halo 3 money now? Today? C'mon, you really gonna play us like that?
*Legendary Edition is rumored to be priced at $100.
[Thanks to everyone that sent this in!]
