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The story behind game logos

Jennie Lees

Many of the more memorable game logos, from Doom 3 to World of Warcraft, were created by the same company: Hamagami/Carroll. This interview with Justin Carroll goes into detail about the company's history and design process, and it's an interesting read, shedding some light on this obscure corner of game production.

Surprisingly, Carroll never plays the games himself--he doesn't have time--but he employs a company full of avid gamers, all working to capture the game's spirit in its branding. While a game's packaging and logo will rarely make or break that game, having a box and design that appeals to shoppers and reflects the quality of the game is undeniably important.

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