Dell confirms Alienware purchase
After denying the rumors that first started circulating a couple weeks ago, Dell has finally confirmed that they've acquired high-end gaming rig manufacturer Alienware for an undisclosed amount.
When suits are making such acquisition decisions, they often start with a "make or buy" investigation. One can assume that whenever the decision to "buy" (that is, acquire an external company) has been made, said suits determined that the acquisition target offered something that they couldn't "make" on their own for the right price and within the right time frame.
Oh hell, we'll stop beating around the bush: Dell purchased Alienware because Dell has repeatedly failed to build credibility in the high-end PC gaming market. Few Joystiq readers associate the Dell name with gaming performance, and that's exactly why Dell had to acquire an outside company.
How many $10,000 gaming rigs do you reckon Dell will sell now?
