Remember those new MRAM (magnetoresistive RAM) chips the industry's been working on for the last decade or so? Well Freescale stepped away from all that UWB bidness long enough to develop what they're calling the world's first commercially available MRAM chips to combine RAM's endurance with the hard disk's ability to keep data while powered down. What about Flash memory you ask? Kicked to the curb son, since MRAM (or universal memory) is faster than flash and doesn't degrade over time. Only don't expect these new chips to hit your price sensitive consumer electonics just yet. The first markets for MRAM will most likely be automotive or industrial settings where durability is critical. So hold tight and let the invisible hand work some magic, mkay?