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Sony pulls "PSP White is coming" ads in Netherlands

Ryan Block, @ryan
07.12.06
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It doesn't come as much of a surprise after the virulent reaction we saw last week, Sony's pulled the plug on their "PSP White is coming" ad campaign in the Netherlands, which depicted, well, you know. We're not gonna call it an admission of guilt or anything (and neither did they, read on), but Sony did apologize to those offended by the campaign, also stating, "We recognize that the subject matter of one specific image may have caused concern in some countries not directly affected by the advertising. As a result, we have now withdrawn the campaign." We're quite well aware of the cultural context in which advertising must be taken, but it's apparent the world holds a company like Sony to a higher standard, and Sony can apparently recognize this as well. So, case closed, let's all move on with our lives now, yeah? We've got some toys to obsess over, no time for this foolish business.

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