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ESA confirms E3's dead, long live E3Expo

Ryan Block, @ryan

Well, word's in from ESA and and E3 is set to be all but castrated -- though not killed entirely. Apparently it will become a kinder, gentler, "more intimate" trade show after E3 sought counseling and found itself to suffer from severe cases of ADD, Tourette's, and harbor deep-rooted antisocial tendencies. But instead of putting the loud and raucous show on meds and calling it a day, they're rebranding it as E3Expo (which would, effectively, stand for Electronic Entertainment Expo Expo, making it E4) for 2007, and calling it a smaller, more focused event because, "It is no longer necessary or efficient to have a single industry 'mega-show.'" Whereas we may or may not agree with that statement, one thing is definitely sure: the days of E3 as we know it are officially over. So to our pals in the media and our readers who loved keeping tabs on the madness come early May each year, well, we'll always have Pari, erm, Vegas.

[Via Next Generation]

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