Ken and Richard are both serving community service today for two totally unrelated crimes ... one of which involved the oozinator. Since they're unable to post this aye-mediately, I borrowed this post from Joystiq and made the trek back to my old stomping grounds. So in case you haven't seen this yet (like, OMG, where have you been? It's only the biggest news, uh ... this morning) here you go:
The reason viral gaming campaigns bug us is 'cause the hype never matches the delivery. Last Monday Epic's Mark Rein declared, with a theatrical wave of a rather ham-shaped hand, that there would in fact be a "BIG announcement coming next week." At the same time, in another corner of the gamerverse, XBL gamertags using the fictitious names of fictitious characters pleaded with eager (or disinterested) gamers, "We need your help. Can't talk now. Don't know who to trust. Will send more tomorrow."
Codes were delivered, codes were broken, retail sites were apparently updated a little too early and now, on Thursday of the foretold "next week," we know the truth: Gears of War is coming out this fall ... specifically, November 12th! And gone is the Microsoft-published pricepoint of $49.99. This fall, $59.99 (with $69.99 special edition, natch) is the new $49.99. Yay?
You see? It's just not that exciting. We already knew it was coming out this fall and educated guesses would have pegged November, just prior to the Nov. 17th PS3 launch, as a likely candidate. And announcing a higher than expected price isn't usually received very well (just ask Sony). Then again, maybe this isn't the BIG announcement. Maybe this is all part of a cleverly orchestrated plot by this guy to get our hopes up, dash them against the rocks like so many brains, and then, when we've hit bottom, throw a face melting Gears of War demo in our very melt-able, exceedingly cynical faces. Your move, Epic.