HD DVD and Blu-ray players don't cost quite as much as they used to -- if you know where to look. Amazon and other retailers have recently slashed prices on Samsung's BD-P1000 Blu-ray player, as well as Toshiba's HD-A1 and HD-XA1 HD DVD players. VideoBusiness quotes a few smaller retailers as saying they're "just trying to stay competitive" with price adjustments, unexpected for technology that's only been out for a few months. They also mentioned that while HD DVD sales are as expected, Blu-ray sales have been less than expected. Whether it's the prospect of upcoming hardware revisions or reports of early glitches, some stores are bending over backwards to move first generation players off shelves while others (Crutchfield, Best Buy, Tweeter) see no need to. If you're confident enough to jump into the next generation of DVDs with one of the players already available, just be sure to price check first.