Venturing outside the typical boundaries of a platform launch campaign, Nintendo found itself brushing shoulders with the American Academy of Audiology, Lighthouse International and the Southwest Lawn Bowls Association at Life@50+, an annual AARP-sponsored gathering for elder Americans.
AARP's director of national events Bruce Sanders explained that technology is becoming a marked attraction at Life@50+ events, with 18 tech companies on display this year; up from just 10 in 2004. Still, Nintendo looked to struggle when promoting Wii and Brain Training to a demographic that was raised on card and parlor games. That's okay with us. We aren't prepared for the day when grandma owns our asses in Smash Bros.
Japanese doctors recommend Brain Training for seniors
Brain Training used to defeat dementia
Nintendo doing the elderly (and you) a solid