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Nintendo appeals to retired folk


Venturing outside the typical boundaries of a platform launch campaign, Nintendo found itself brushing shoulders with the American Academy of Audiology, Lighthouse International and the Southwest Lawn Bowls Association at Life@50+, an annual AARP-sponsored gathering for elder Americans.

AARP's director of national events Bruce Sanders explained that technology is becoming a marked attraction at Life@50+ events, with 18 tech companies on display this year; up from just 10 in 2004. Still, Nintendo looked to struggle when promoting Wii and Brain Training to a demographic that was raised on card and parlor games. That's okay with us. We aren't prepared for the day when grandma owns our asses in Smash Bros.

See also:
Japanese doctors recommend Brain Training for seniors
Brain Training used to defeat dementia
Nintendo doing the elderly (and you) a solid

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