KUMHO ECSTA DX Aroma car tires roll out with lavender scent; don't ask why

File under "zomg finally!" -- KUMHO Tires is releasing its ECSTA DX Aroma line of car tires featuring "Lavender Scent Technology," which, to translate for the non-marketers in the house, means they smell. Don't fret if lavender isn't your bag, baby -- the company plans to later introduce models with orange and jasmine aromas (what, no new car scent?). To eradicate that embarassing "plain old tire" smell from your ride, you'll have to part with $119, $125, or $138 per tire depending on your choice of size.

[Via I4U]