Ritual acquired by MumboJumbo, absolved from SiN

Ludwig Kietzmann
L. Kietzmann|01.24.07

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Ritual acquired by MumboJumbo, absolved from SiN
It was announced today that Ritual Entertainment has been acquired by purveyor of casual games, MumboJumbo. The latter company describes the move as "consistent with our strategy to bring high-quality casual game content to the major platforms," citing Ritual's multi-platform development experience as a key advantage in creating a "major industry powerhouse." Interestingly, Ron Dimant started up MumboJumbo only after departing his CEO position at Ritual Entertainment in 2001.

GameDaily BIZ delves into some of the repercussions of the purchase, the most obvious of which is Ritual's shift to creating casual and seemingly SiN-free titles. "If
there's an opportunity to have them do something on the SiN episodes, we would look at that, but that will not be the focus of the company," explains Mark Cottam, CEO of MumboJumbo. "The combined companies will focus exclusively on casual, unless opportunities present themselves that we think are strategic from a business standpoint."

Considering the muted reaction generated by the first (and apparently final) installment of SiN Episodes, continuing the franchise would likely not be considered "strategic" in the slightest.

[Thanks Serban.]
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