Phil Harrison speaks about the PS3... again.

If only there were more original subject lines for this type of thing. Seriously, he just talks about the PS3 a number of times. Nothing really unique, but different topics are covered. Bah, whatever. We'll give you an outline of questions and their answers. To be honest, Phil's got a way with words. Take that as you will. Anyway, this is sort of long, so please click through to the continued portion.

So, what's up with digital distribution? You trying to move off of discs altogether?

• "...The ability to deliver content into somebody's home through broadband network is not just the future it's the reality of now...This is to operate beside Blu-ray disc and the games that you buy on Blu-ray disc may actually end up being a key that takes you into a dynamic content-lead experience where you meet other people, you see other people's content."

• "I mean clearly the cheapest and most efficient way of getting 50GBs of stuff into somebody's home is to put it on a Blu-ray disc and to sell it in a store. But we think there are opportunities to engage users and players in very meaningful ways after they buy that game, either through commercial or non-commercial means."

Should you advertise downloadable games like Gran Turismo HD so people know it's out there?

• There was a commercial for GTHD in Japan, but otherwise, Phil seems to acknowledge that there is an idea of advertising the downloadable content somehow.

Since Sony is a media company, any plans to put TV shows, movies on the PlayStation Network?

• "We have a hard drive, we have a commerce engine, it doesn't take a rocket scientist to figure out we will have that on the network very shortly."

Any big plans to show up Microsoft at GDC in a month?

• "We have our strategy, we're here to grow the market, we're here to build out the PlayStation brand and experience on a worldwide basis, building on the success that we have and we're continuing to do that. We're not going to slate our lineup just because of competitive activity."

Do you think the continued life-cycle of the PS2 is a strategy to combat the slow adoption rate for the PlayStation 3, because of price or whatever?

• Yeah. People will buy it when they're ready, he basically says. Which is true. When it reaches a certain point (be it a certain game, a certain price, etc) then people will grab it up.

Price drop? Already?

• No. Sony's got plans for cost reduction. It's different. Sony will pass the savings onto the consumer when they can afford to do so. For now, they're in the business to make money. As Phil said, "that's videogame hardware 101." It sure is, Phil. It sure is!

Wow, that was a long one! Hopefully you guys have a better understanding where Sony is coming from. In the words of Lucille Bluth from Arrested Development, "We'll accept their money, but act like we don't need it." I don't think that was it exactly, but you get the idea. Sony is willing to wait for consumers to adopt their product and they won't be deterred by competition.