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Konami slot machines pulled for subliminal messaging

Darren Murph
February 27, 2007
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While we've seen quite a few instances where shifty gamblers got the boot, this time it's the slot machines participating in a mass exodus of Canadian casinos. In another tale of misguided marketing garnering awful PR, Ontario's provincial gambling operator has "pulled 87 video slot machines out of service or physically removed them from its casinos" after an investigation found some tricky imagery hidden within. Apparently, a number of Konami slot machines flashed "winning jackpot symbols" for a fifth of a second every so often, purportedly giving players "subliminal messages" that would keep them chucking away coins for longer periods of time. Comically, Konami is asserting that the flashing images are simply a "software glitch" that will be fixed shortly, which leaves us wondering what else could be ailing these machines for the betterment of the establishment. Regardless, the Ontario-based discovery has spawned several other investigations in the US, British Columbia, and Quebec, but it has "yet to be determined" if the flashing imagery has effected the gameplay of addicts professional gamblers.

[Via Konami]

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