New J.J. Abrams flick promoted with ARG

Justin McElroy
J. McElroy|07.07.07

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Justin McElroy
July 7th, 2007
In this article: arg, cinematical, cloverfield
New J.J. Abrams flick promoted with ARG

Don't ever say we never gave you a good way to waste a few hours on a Saturday morning. From our friends at Cinematical comes the story of this strange ARG, one that is apparently promoting new J.J. Abrams movie currently codenamed Cloverfield. If you're into surprises, just click this link to a blog called "Ethan Haas Was Wrong" and you're off to the races.

For those who prefer a more direct approach, the meatiest part begins here, at What you'll find is a series of games (within a game?) leading up to an even bigger mystery that will begin to unravel itself on August 1, so now's your chance to get in on the ground floor. If you need a little more help, try clicking on the blue star and asking for it. If you really need it, you can track down a few walkthroughs on the internets, but you didn't hear it from us.

[Update: Apparently, our friends at Cinematical were a bit off-base, as they're now saying that the site isn't related to Abrams' movie. But hey, it's still a game and still weird.]

[Via Cinematical]
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