Considering that the game won't be released on American shores until early 2008, it's probably much too early to consider any announced price for Wii Fit to be definite. Nintendo of America president Reggie Fils-Aime even stated that the company still needs to research the cost of its Balance Board controller before pricing can be accurately determined.
Wii Fit's product pages at EB Games and GameStop, however, list a placeholder price which is pretty much in line with what we're expecting -- $69.99. That might seem like highway robbery to those who naively hoped for the usual $50, but when you compare it with the expensive fares people will be paying to play games like Guitar Hero 3 or Rock Band, the bundle's pricing doesn't seem too unreasonable. Our only concern is that $70 might be too much for the casual audience Nintendo is hoping to attract with Wii Fit.